Lesson from David M. Scott: How To Reach and Attract Business Buyers Directly With PR and Social Media Strategies

I was listening to an amazing PR and Viral Marketing strategist David Scott the other night on the webinar with PRWeb, PR services company, and I wanted to share this lesson with you so you can understand how to attract buyers directly. David M. Scott is an award winning marketing strategist, best selling author, speaker and seminar leader. His famous book “The New Rules of Marketing and PR” became bestseller and assisted many people around the world in applying his strategies and I have been reading and applying his techniques that I find amazing!

PR (public relations and social media) is not only about reaching journalists and media but reaching buyers. It is a new way of reaching people…

David brought great topic that fear keeps people from trying new things to reach people.
He mentioned about the dentist who was using yellow pages cost $2000 a month for listing. Well this dentist started blog give free e-book “Healthy Mouth Healthy Sex E-book” . Yes quite a name!
But it was quite impressive and brought a lot of attention and people shared that blog and e-book with others. Then she did press release about it. She got so much attention that again brings a great point. We must give our knowledge and then we can earn attention…
You can achieve similar success as any big name in the online marketing world.. How? You must unlearn what you learned.
Here is what you need to know:

1. Your buyers personas
We used to market to faceless prospects
Example, Hotels.. All websites look the same and they feature facts and their products. People do not want to buy products.
Example if you own a hotel this is what you should do. You must learn about a hotel buyer persona. They could be people who fall into 5 categories.

1. Wedding
2. Vacation
3. Event planner
4. Travel sales manager
5. Business person
Write to them and how you can help them with solutions. Speak their language. Give advice, recommendations.
We must know what your buyer persona is about and what do you want them to believe about your organization?

2. Interesting topic was about ATTENTION:
David said “You can buy attention or beg but you need to earn attention by publishing great content. On the web you are what YOU PUBLISH. Pretty powerful, right?

3. Encourage
Encourage people to share with the push of the button! Again remember, people do not care about your products. They care about their problems and want to find solutions. Very true and we are as humans are selfish we want others to help us to solve problems
Give people free information via blogs without asking to get on the newsletter. Make sure it is rich content or give free e-book even without subscribing to your list, they can download right away. Go to forums, chat rooms and provide advice. Go to where people talk about things, participate, give advice, they will buy from you.

He also mentioned an interesting fact that even US AirForce is usually social media and encourage everyone to start social media profiles so they can communicate with their loved ones especially being overseas… It shows us that we should not fear of social media and pr methods. We need to learn to manage our fear.

To learn about David Scott go his website:
About David Scott: David M. Scott is an award winning marketing strategist, best selling author, speaker and seminar leader. His unique style of marketing and teaching PR and viral strategies made him well known speaker, trainer, motivator.

(c) Copyright 2009 Tatyana Gann. All Rights Reserved

Tatyana Gann is an online entpreneur an online marketing mentor, a social media and pr consultant, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann , subscribe to her “Attraction Marketing Queen Newsletter”

Why I Recommend Maria Andros “Social Media Traffic Blueprint”: How To Attract Clients, Money Using Social Media

Maria Andros just launched “Social Media Traffic Blueprint” and it has actually been very successful. I got email today that they extended relaunch for 5-6 days more, so everyone has a chance to review it and make the right decision about it. Her very first launch was in April and brought a lot of buzz in the social media world. I want to share why I recommend her social media training.

Honestly, if you want to make real money with social media and video, actually converting your followers into paying customers, and want to expand your online presence her training “Social Media Traffic Blueprint” is very simple to follow because it does not matter if you are a newbie or more seasoned marketer Maria has a way of explaining and teaching it so anyone can get it. A little bit of personal story. I met Maria online actually on Twitter first and I saw how creative an amazing she was.. SHe can take any piece of info and turn it into gold. Her ideas are fun and I got attracted to the way she presented them in simple and entertaining ways. In the past few months I saw her amazing transformation and how she became a great businesswoman and not just a marketer.

Maria Andros who’s also known as “The Video Marketing Queen” started out as a beginner online two years ago with no technical background and been able to propel her business with free advertising strategies.
I have been following her on Twitter and Facebook. I saw she has her own “Queen” Style, and she has got a classy and fun approach to what she does. Before I had fears in starting videos and Maria inspired me to take essence of my writing and put into videos which helped to overcome my fear..

Her videos are SPECIFICALLY designed for “home working” entrepreneurs and self-employed business owners who want to take their business to the Six & Seven Figure mark without spending a fortune in advertising!

Check out her free videos and case studies that she shares on her Social Media Traffic Blueprint blog now: She also shares free training on how to optimize your twitter and video chanels to get free quality traffic to your website. Pretty awesome stuff! Success stories of her students are super. Just one of them is Brian Williams and he had no experience and no website when he got started. I think the key to any success is a huge desire to make a change in our life… Then anything you put your mind to will work because of your belief system…

For more information about Maria Andros Social Media Traffic Blueprint click here

My BONUS: Free press release writen with keyword research for SEO and submitted to major PR directories and social bookmarks plus free 30 min marketing consultation valued $300

Have a great week!

Tatyana Gann

Tatyana Gann is an high income coach, an online marketing mentor, a social media expert, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, subscribe to her “Attraction Marketing Queen Newsletter“

Is Traffic Manifesto 2.0 by Ross Goldberg A Real Deal?

My new friend Ross Goldberg, whom I met at marketing  event in Tampa few weeks ago just released a special $1 trial deal for his Traffic Manifesto 2.0. It reveals 79 different tactics you can use to drive all of the targeted traffic you could ever need to your website.  Ross shares all his secrets of how he went from being in coma to create seven figure income in three years.  Seriously he was in a coma for a month due to his medical condition at that time, and woke up wondering how he will feed his kids and wife and provide for them.  He was tired of making money on Ebay and he was very eager to learn traffic secrets and like many of us he spent money and time reading ebooks on traffic. He spent over 3000 hours to learn skills until he mastered what he needed to know. 

I am very careful what I write about and what I recommend, but Traffic Manifesto from Ross Goldberg is something you should have in your library if you want to learn real free marketing strategies. It is a real genuine blueprint that will guide you step by step with simple traffic tactics from blogging, forum marketing, article marketing and my new favorite method, Youtube marketing.

 Enjoy it..


Tatyana Gann

Social Media Traffic Blueprint: How to Create Videos that Captivate Your Market & Make you Money by Maria Andros

I recently got a free video that Maria Andros just put online that teaches 5 of her most valuable
techniques for creating videos that captivate your market & make you money . This video is jam packed with killer video marketing techniques in her social media traffic blueprint, tips for how to find expensive keywords for free that make you money and how to leverage video alongside Twitter – and MUCH more.

She actually calls the video: “How to Create Videos that Captivate your Market & Make You Money” You can learn about how to grow your business with video in 20 minutes.
I believe it is a great valuable information and Maria Andros does an amazing job.

She is very genuine in her teaching and teaches what she knows and used to create an amazing income for her. She inspired me to start doing videos. I was really scared of doing videos because I am an writer. SHe sent me email once through twitter and she said,  “Tatyana, take essence of your writing and put into videos” You know it made sense. We are all creative people.  My fear was my accent but not anymore thanks to Maria.  My accent is what makes me “An Immigrant Success Coachand it is my niche that makes me stand out in the crowd and with video training series I want to create is going to define me and what I stand for.

I am looking forward to utilizing her video training in my business and my private coaching.

Have a great week guys!