Publicity Tips

The ancient beauty secret in a swiss glass …..

By Tatyana Gann

As a mom of two kids, a mompreneur,  a writer, a coach,  an author and an editor of an upcoming book and an online magazine The Russian wife I believe that our image plays a huge role.  We, women, especially, make major decisions about our image when we are really forced to do that especially if we work from home!   We want to lead a healthy lifestyle,  balance our life and serve others.  We constantly seek new solutions to serve others. But we forget to love ourselves. We forget to take care of who we are.

I really believe success starts with how you see yourself. It is your image that plays a big role in your success! Few months ago I have been fortunate to meet and work with an amazing woman Trisha Springstead the founder of ESPBotanicals, a brand new organic skin care line.  I wanted to share her story with you because it is a truly amazing testimony of dedication, love and passion! I strongly endorse Trisha and I want to support her vision to bring holistic products to you  and your family !

Who is Trisha?

An Herbalist, RN, passionate scientist, and creator of a unique, organic patented skincare line, Trisha Springstead started her company with just a handful of products. Trisha had the privilege and honor to work and learn from some of the most brilliant minds in the world of holistic medicine. Her mission is to introduce toxic free skincare and body care that will make your skin feel alive! With her educational background in Biological Science, Trisha Springstead discovered the dangers in countless popular skin care lines as well as the dangerous use of plastics and chemicals incorporated in the packaging of skin care. ESP Botanicals has specifically designed all-natural skin serums for all types of skin conditions to bring about the healthiest, most natural vibrant skin possible!

ESP Botanicals started by Trisha Springstead one woman mission to awaken people to find the alternative skin care solutions! After her mother was diagnosed with terminal cancer in 1996, Trisha Springstead had a new mission ! The search for the best natural cures began… As she was taking care of her mother Trisha Springstead spent 4 years perfecting her healing skin care .

The “ancient beauty secret in a Swiss glass” is ESP Botanicals, a new upscale line of all natural and organic skin care, which is formulated without parabens, naturally restoring health, purity and vibrance to the delicate skin of women.

Combining the finest botanical extracts, oils, healing water and many other natural ingredients, ESP Botanicals offers the best in organic beauty and complete body care, “awakening our senses to exceptional skincare”. By introducing a natural baby care line, ESP Botanicals believes in new beginnings, making sure that motherhood is less worrisome and more enjoyable by presenting a skin care line free of toxic ingredients and dangerous chemicals. The focus of ESP Botanicals is to bring about a healthy, wellbeing into the lives of people everywhere.

Our principles:

  1. Our family and friends: We would not recommend or give gifts to our loved ones if we do not use them. We practice what we preach.
  2. Chemical free matters: We believe in the purest organic ingredients that are safe, including baby skin care products. Beautiful skin can only truly be achieved with natural ingredients in every drop of balm or cream you put on your face and body. We believe that the nourishing formula of ESP Botanicals protects and restores your skin… naturally.
  3. Our passion and compassion: We believe our products touch souls and reunite people, giving them a huge sense of self-worth.
  4. A Holistic way of living: We believe in loving our soul, body and our skin with products that come from nature. Infused with the finest oils and fruit botanical extracts, our new skincare line is a piece of heaven! We believe in GREEN. ORGANIC. NATURAL.
  5. Gratitude: We are grateful that God blesses us with an infinite abundance of natural resources and loyal customers.

If you are passionate about your image, I strongly recommend to start with your body care.  It is one thing we women quite often set aside being busy moms or working women!  Pamper your soul and body with an amazing organic skin care line from ESP Botanicals and give yourself a new hope!

You can purchase  New HopeTwo  Line  today and please share this story with your loved ones! We will really appreciate you!

Let’s your beauty shine!

Forgot to say…

PS. Ready to get MORE clarity and see your OWN truth in order to build a solid brand, get the best publicity and increase your profits? See our clients say and book  a strategy session TODAY!

Talk to you soon!

 

Tatyana Gann

How to boost your positive image on Twitter and Facebook using PR strategies

By Tatyana Gann

Let”s talk, shall we?

Tatyana is here.

I hope are ready for a busy exciting week! I am enjoying my afternoon coffee as I am typing you this  training post.  I want to share the simple ways you can use to boost your image and create influence in social media.  I hear people saying to me ” I do not even have a facebook page or twitter account and why do I do that because I do not know how to use it!” It is a common fear but when you approach with patience and self love you will do more for yourself. Do not beat yourself up for what you do not know YET!

I want to simplify for you and show few things that can help you! You might already know all the tools and your understand the basics but repetition is always helpful!
If you are a brand new biz owner, I am sure you got your fancy twitter background done and your Facebook fan page looks sharp and now what…

Twitter is still  one of the hottest PR and marketing tools  used around the world. It became the hottest online party where everyone has an opportunity to voice their opinion, share news, make people laugh and even put together political campaign. Twitter is a publicity powerhouse.

Twitter track tools allow to monitor discussions, daily activities and help business owners to make their PR campaigns more effective.  Widgets for twitter, Facebook are making it more simple for a newbie to share message in the ocean of social media big fish!

Even though Twitter can be complicated sometimes,  you have to look at Twitter as a crazy and wild online party or you business networking platform where you can ask questions, connect, and share your wisdom. You share your stories in front of big audience.

Nobody is left behind. Everyone is involved and has an opportunity to meet celebrities, politicians, business owners and a little man can compete with bigger companies. You can say how..What is one thing you must do to stand out?

I say it is your IMAGE!

How do you want to be seen? How do you want people to perceive you and communicate to you? What do you have to offer to them that is fun, educational and entertaining?

Create a positive image. Always stay positive. Do not vent! It is not a boxing match. It is your place to speak the truth but it does not mean you must be ugly and prove something that is RIGHT to someone who is not open to receive it!

As Public Relations strategist I see many business owners make one mistake…They bring drama, personal poop onto FACEBOOK and Twitter. Big MISTAKE! They think they are not celebrities or well known YET but they do not realize it is their publicity and perception is everything today! Make sure you are known as a business owner with a positive spirit rather than a negative energy and bad publicity will not be an issue.  That negative publicity can be archived and found later. You do not want all negative PR to come out when you are doing great…Just build awareness about your brand and yourself in a positive light!

If you get involved in a negative drama learn to communicate and be diplomatic. But do your best to keep people motivated and inspired with real stories. Positive publicity is so needed because people are seeking hope. Be hope giver with real results!

How can you make your Facebook and Twitter presence successful?

1.      Twitter and Facebook allows you to interact, ask questions and re-post favorite quotes or statements. It is a social virtual gathering spot where you can make new friends and connections. If you come with attitude of giving and not taking it can be a quite place!

2.      Social media allows you to learn from the best of the best in their field, and it gives an opportunity to prove to yourself you can do it and feel accomplished.

3.      It is an amazing tool for your personal list building and finding new clients .

List Building starts with your image and how you present yourself. Remember people have issues with trust and putting a name in this little cute box that says “email address”:

Now, let’s talk about how we can add more followers on Twitter for our business:

1.      Quality followers: The key is to create as many as quality followers and follow people back because the volume of followers gives you leverage, more traffic and it is a social proof.

2.      Cost to market: How much does it cost to market on Twitter? ZERO. NOTHING. It is absolutely free targeted advertising method.  Twitter is about creating influence on people lives, careers and serving valuable content. But in reality the biggest cost is your time!

3.      Give fun and educational tips: What we share and say, it can affect the outcome of their day. If you say something funny, you might have put a smile on someone’s face. If you give a good business tip it might give them idea of what to do. I promote my SmokinHotPR newsletter to share with people what I do and how I can help them. My blog is about  educating my clients and students on creating online publicity. It is about helping THEM!

4.      Twitter is VIRAL. People who love you and care about what you say will repost your comments and share with others. That is why it is so important to build relationships. You must treat twitter as a big birthday party and everyone is having fun and enjoying time and sharing what they do naturally without sales pitches.

5.      Your profile description: Make sure your profile is fun to read. It is not a job application, so make it funny, easy to read and smile. Smile is the best advertising tool that cost nothing.  I often see people without faces who post on twitter. Common, imagine if you came in a mask to a birthday party hiding your face. What would people say? I would be scared to come up to a person in a mask without knowing who they are. Would you? Then stop using silly avatars and start being YOU.

6.      Build network: Follow people who follow the influential people you know and do not be afraid to ask questions. They have started their business exactly as you did. Some of the most successful people had a lot of help and be humble enough to accept it.

7.      Being FAST: Reply to people right way if they said something to you and they are not your friend yet. Follow them back. Establish rapport within minutes. Give something valuable to them to read and think about. Do  not be afraid to give your best in order to receive the best!  Edify people genuinely and wish everyone success! My social media mantra: I wish everyone prosperity, more clients to be empowered by my words and actions and be guided to my practice.

8.      Show courtesy: Make comment before even clicking follow button on Twitter especially. Get to know people first.

9.      Use tools: Use search feature to find people, topics you want to discuss in your niche and also bring offline clients online and follow you online or motivate them to start a Twitter profile.

My favorite twitter resources:

http://www.Tweetzi.com

http://www.Twazzup.com

http://www.Twellow.com

http://www.Wefollow.com

http://www.Twitterhawk.com

http://www.Truetwit.com– check validation of services

10.  Time: Usually afternoon or late evenings after 7 pm are best time to get on twitter and weekends are always the best days to chat and share. Do not create new life on Twitter be you and set time for twitter life. As much as you care about your social media family take care of your business. You can make few things automated as your posts and tips…but still engage!

11.  Humor sells. Share with people funny stories, news and not much of what your business is about. They will see it in your profile. Interact first then approach if you want to.

12.  Spread love: Do not forget to praise people, compliment them.  How do you feel when someone says to you that you look fabulous in that red dress? I am sure you would feel amazing. We love compliments and naturally we give them back to others. Pay it forward.

13.  Questions, Questions and more questions. Ask and you will receive. People love questions. They are hungry for them. Ask and you w ill start conversation… Create dialogs first and make sure when they answer to you reply back to them. Courtesy is the best policy on twitter.

14.  Be the best host: Invite friends from other social network. For example, I invite friends from Facebook to follow me on twitter and vice versa. They love it and it is fun. Keep it simple and light!

15.  Register with local directories and share via Facebook and Twitter! Such directories will put you on Google maps and get better SEO and it is wonderful strategy. I use Thumbtack directory to place my company listing and example,  Public Relations Consulting Nashville

16.  Blogs: Make sure you send all traffic to your blog, your free educational training that can lead them to your report page to build list. As my mentor David said, “Lose control of your marketing” Give away for free without asking to opting to build solid relationships, book your speaking engagements, JV offers and more. If you give more you have a chance of building long lasting relationships. It is about their network. Become a guest blogger. You can google today what bloggers accept brand new guest bloggers.

17.  Pinterest/Press releases tactic: Use Pinterest. Embed images in your press releases and then pin that image. Let’s say, you have a new product. Take a picture. Write a press release and embed that image then pin it.

18.  Branding tool: If you have ebooks, reports, webinars you can make them go viral using a cool branding platform called LoyaltePays.com

Enjoy ,

Tatyana Gann

PR Strategist

Nashville TN

615 354 7625

Get My Free PR Training Course Today

Work with Tatyana and let’s map our your 90 days to 6 months publicity/PR plan

 

 

10 Things You Need To Map Out Your PR campaign

By Tatyana Gann

Hi, there!

 

Tatyana is here.

It is Friday 13.  Some say it is not a lucky day! Well, I decided to change it  and give you a sneak peak to my free training course called Build Your Product Buzz- 30 days FREE training for business owners. It is my way to show gratitude to my readers.

When people approach me they ask if PR stands for a press release.  Public relations campaign is more than press releases and getting them out- mailing or emailing to media contacts. It is a psychological process. It is about connecting two dots- your story to address issues that can bring solutions and the right medium to get media coverage.  There are few things you must consider before mapping out your PR campaign.

But…there is one more thing…

In PR it is much more. It is about perception.  What public thinks of your company and about you and your products are more valuable to decision making process than where they found the information about you. If your company has received negative publicity you can alter the perception that public and media has about you by giving your side of a story.

Today social media is the perfect platform to get message heard and shared. Your blog or your website can be controlled by you and the content you put on your blog can bring a change in how public sees you.  Again your can control what they see and feel about you. Of course no lying please!

Your goal is to make public understand you and your product’s value regardless what others say…Your goal is to present facts in a creative fun way …You must elevate yourself and your product and make it a breath of fresh air for your customers and media.

Do not be afraid to use new PR and social media technology. From social media monitoring tools to PR tools you can see if your topic or your niche is being talked about and what they say…Your mission is to join into the conversation and share your story and how it can compliment or transform your customer’s life.

For example, my former client Jessica Miller started talking about social media discrimination via social media last year and we have shared her press releases via major publications and online PR directories. She gained a lot of media attention and was booked for interviews and people saw her as an expert in that field. Today she is writing for Fortune and Huffington Post about social media, HR and recruiting. She educated public about the things that some were afraid to talk about and become a HR pioneer and a leading voice in social media. She did not get scared but embraced what she knew and shared it with the right people who supported her vision.  She was fast…Remember in PR you must be fast before others start talking about the same topic. It does not have to be perfect.

Millions of viewers access the Web every day. Facebook alone has over 800 million of users.  Imagine if you can put your message out in front of 1% of Facebook users. You do the math. It can get great publicity and loyal fans and long term customers. You must think strategically. You should do research what publications your customers love and adore. What do they pay attention to?  Who are the editors, TV producers or freelance writers that write or talk on your subject. Start working on your new media list. Find them on Twitter. Get their names from the magazines you find in any bookstore. IT is updated. Go for it. All they can do is to say NO or refer. Ask for the right person to talk to.  I have personally connected with TV producers and editors because I set an intention and was very genuine in my email to them. I did not use a cookie cutter email. It came from my heart and I expressed how I can serve their readers and viewers. But…I was sticking to my vision.  In my case it is my book The Russian Wife that will be supporting my fight against human trafficking. Know what you want. Be clear and have passion. It shows and editors are human too. They will feel it and bend backwards to get the message heard.

The biggest mistake business owners make – they advertise their product and force into your mind. They repel customers that way. If you have a great product, compelling fun entertaining story you can earn a media coverage. If you start advertising and do heavy promotion you might get an angry email from editors. Stop advertising, become a story teller.

Forget about perfection. Often we think our story message is not good enough. Throw that limiting belief out of the window…It may be so simple for you but it is very valuable for your viewers.

Now we have put together a list of the most important factors for your effective PR campaign:

  1. Think about perception
  2. Do not lie
  3. Do not steal content
  4. Be fast
  5. Connect with the right media folks
  6. Do not be afraid to ask
  7. Get on the phone with magazine editors- they know you are a real deal then! It takes courage and faith!
  8. Stick to your vision and your passion (just because media folks can change their mind you do not. Do not try to fit in. Be consistent)
  9. No Perfection
  10. Stop advertising your message- become a storyteller instead

Your assignment:

  1. Collect names of all editors or TV producers you want to connect with.  Find them on Twitter Facebook or LinkedIn
  2. Write down 5-7 bullet points of your story.
  3. See what they are interested in and where they post their content.
  4. Who are the main people in their circles they engage into weekly or daily conversations via Twitter or Facebook.
  5. Start building relationship with them by giving your opinion or advice.
  6. Want to be viewed as an expert – become ONE!
  7. Write a letter to a friend about your product- share your excitement and show how they are going to love it or where they need to get it.  In storytelling your story flows. The way you share your story with a friend is the same way you share your story with public and media.

 

In my next lesson of our free publicity course, “Build Your Product Buzz” – FREE 30 days publicity course we will cover the types of stories media loves and where to aim your message and plus more…Make sure sign  up for our free training today!

Do not forget our summer PR one – on- one coaching /consulting program for business owners. It’s TIME to INFUSE your publicity with powerful passion, clarity, proven strategies that will get you REAL RESULTS! Get the spot in our Secret Power of Online Publicity: 23 Ways to Be In Spotlight, Increase Profits and Get A Rock Star Status!

 

With best wishes,

 

Tatyana Gann

 

How to write a press release for a brand new product

By Tatyana Gann

Summer time is a great time to share news about your products and future promotions. People are relaxed and less stressed! People are eager to read and learn more. Do not think that summer is a slow season. Media never sleeps. Buyers buy!

Today I want to give you an example of a press release I have written for my client ESP Botanicals. We have released it before a Mother’s Day to share news about special  healthy skin care options.

Here is the press release. I have included examples of headlines that includes important keywords.

Examples of titles: Announcing! Brand New Natural and Organic Skin Care for Moms –ESP Botanicals ( simple)

Brand New and Complete Beauty Regimen in a Glass- ESP Botanicals –Organic and Natural Skin Care for Moms

Finally, ESP Botanicals!… the Ancient Secret to Beautiful and Radiant Skin!

 

Summary:

In honor of Mother’s Day Celebration, ESP Botanicals gives every mother  Mother’s Day gifts that she really wants- the perfect gift of healthy glowing Skin. ESP Botanicals is a brand new line of organic, non toxic skin care and baby care products inspired by a mother and a daughter’s mission to bring changes in the skin care industry.   The products are available on http://www.ESPBOTANICALS.com

The main text:

ESP Botanicals is a new upscale line of all natural and organic skin care which is formulated without parabens, restoring health and purity back into women’s delicate skin. ESP Botanicals CEO and product developer Trisha Springstead shares her vision for her organic skin care line that every woman should have in her vanity room. Her mission to bring the safest products in every family started when her mother was diagnosed with a terminal cancer. Springstead’s mother became her inspiration and the main reason to build awareness about the dangers of the commercial skincare products for women and babies.

Trisha Springstead’s mission is to educate consumers about the harmful skin care products they use on a daily basis and about new
ESP Botanicals organic skincare products . Trisha Springstead points out “What you rub on your skin can kill you!”

Arriving just in time for Mother’s Day, ESP Botanicals make the perfect gift and come packaged in a Swiss Miron Glass to add that personal touch! It is a perfect gift to all moms and honoring her mother’s life!

Trisha Springstead’s ESP Botanical line uses only glass and non- leeching, reusable boxes. The company does not endorse any chemical or herbal placed in plastic.

Infused with the best oils and fruit botanical extracts, the new skincare line is a piece of heaven!  ESP Botanicals’ customers (including many international celebrities) have achieved tremendous radiance and total skin perfection!  It is truly a magical awakening experience when the balms gently touch your skin!

Springstead believes that women should not settle for cheap quality skincare. She has extensively evaluated all the ingredients and combined perfect natural and organic blends into her products, so that women can feel confident and beautiful, inside and out! With so many so-called “healthy” skin care lines, which are loaded with fillers and potentially harmful chemicals, the nourishing formula of ESP Botanicals protects and restores your skin… naturally!

Trisha Springstead pointed out, “I have conducted extensive research of countless organic skin care products brands, only to discover that not all of the ingredients are safe and effective. ESP Botanicals have been specifically formulated and developed to contain the highest quality organic ingredients for moms and babies, ensuring only the purest, most natural results!”

Preventing toxic chemical overload, ESP Botanicals brings the most green products to the organic skin care marketplace, creating products that women can feel confident in using for not only their delicate skin, but also for their baby’s gentle skin!

Finally, an organic, green, non toxic line of body and bath skin care products that will leave your skin feeling clean, light and nourished! When choosing a Mother’s Day gift or even a baby gift, you cannot go wrong with an “ancient beauty secret in Swiss glass”!

In a recent interview with PR strategist and publicist Tatyana Gann, Trisha Springstead stated that her skin care line is the hope that men and women have been waiting for… no longer do they have to be controlled by the way their skin looks and feels!

Who can it help?

  • Moms with infants and children up to the age of 12, who are seeking organic, natural skin care for the entire family
  • Individuals with skin problems can use the products to clean, protect, sooth and heal
  • Consumers who believe in the green way of living, a chemical free lifestyle

 

Finally moms can experience an “Awakening to Healthy Skincare”! There is always time for a new beginning… and new skin!

 

To get instant access go  to ESP Botanicals organic skincare products

For the media, contact Tatyana Gann, PR strategy consultant and publicist

615 354-7625

 

 Here are the rules for a product press release:

1.  Create few variations of headlines with two important keywords

2. Summary should include two keywords and about 3 sentences. 150 characters

3. Body should include introduction, announcement about your product and be very interesting, exciting information that will bring solutions to your new clients.

  • Focus on solutions
  • Focus on what it will do for your clients
  • Facts…Provide facts
  • Use interview pieces in the press release to refer to
  • Make it at least 500 words
  • Give instructions  how they can get an instant access to a sample or a free report
  • Tell media how to reach you…(make sure you have a page on your site for media )
  • Give link to your media kit if you have one made for your business or your product
  • Include contact info
  • Use images in the press release (which you can pin on pinterest)
  • Submit story to ONLY paid PR services as PRWeb.com, CisionWire, and less expensive as SanePR.com, premium version of PRLOG.com

Key is to give your clients a taste of your product by sharing experiences, case studies and how they can get buy it…Make it authentic!

Now you can go and create your own press release…If you are serious about creating a business PR plan contact me at 615 354 7625.

Have you seen our promotion for my summer training program? Get your 6 weeks consulting/coaching program with me today!

 

Tatyana Gann

PR strategist, Mompreneur

 

Look forward

 

 

 

[Passion Infusion Issue] Major life lessons I learned from my Black Widow Spider bite…

By Tatyana Gann

It is FINALLY Friday  and in my weekend newseletter “Passion Infusion Weekend Edition” I decided to share  my heart, give you insights into my soul to serve you better . Some  folks will say “Oh that is too vulnerable….” but some readers will hopefully appreciate what I am about to share.

After my almost deadly spider bite and seeing an emergency clinic doctor, taking blood cleansers for almost two weeks, a lot of prayers and healing thoughts, I am FINALLY better! I want to say thank you for all prayers and love!  As my thank you to you I wanted to share with you some insights that hopefully will give you aha moments or inspire you! My kids of course believe mommy can be called spider-woman or black widow avenger! Just love my sons!

So…

I think the spider bite I had was very symbolic. I believe it woke me up and I experienced new senses, new energy, new feelings and desire to be even more healthy than ever. It meant stopping the outer influence and making decisions what are best for me. ONLY me…Selfish? May be. But…I felt better, more confident and stronger after that deadly bite.

I do not crave things I used, well except of dark chocolate …But the truth it brought a new meaning of life and knowing that life is a precious gift and we often take for granted what we have NOW. Here is what I learned and realized:

No matter where you are in life you must believe you deserve the best. You should always elevate yourself above every little problem and know there is always solution to any problem. You mind is infinite. Only you believe it is not…Time to start believing and affirming you have answers. I know what is like to feel anxiety and to panic about things that do not matter, be hurt and feel hurt for others, to share compassion to receive love and compassion and know how to self love. It takes practice. It takes belief in yourself and in God his divine powerful spirit that speaks in you..Nobody can tell you how you can solve this or that because ONLY you know!

Never doubt that there is a better way and way out of any situation. Never give up. Giving up is a low energy and God does not give you more than you can handle!

You do not have to tolerate feeling bad, suppressed, and not being heard…You can live life with joy and inner glow because YOU have the right to speak the truth. God gave you everything..Start writing…Your voice matters…

Be a person of courage, speaking truth, a person of integrity and saying what is in your heart. Leaders don’t kiss somebody sweet bottom and worry about what they think. True leaders don’t attach themselves to money but serving people..They know their self worth. They pay price for honesty but in the end they lead!

One more thing….Since I have been writing my book  I had another aha moment. It is not ENOUGH to believe. you must decide to believe in your life dreams, in who you are. Decide. Be certain. Clear cut decision. Period. Enough.

Decide to believe.

Decide to have faith.

Decide to move forward.

Without a decision everything will be unstable and not solid!

Have a great weekend!

 

Tatyana Gann

 

How to write creative headlines that explode your online business

By Tatyana Gann

 Are YOU Ready to Learn How to Get Your Headlines Explode Your Online Business?

              Last week I did a training about creating powerful headlines, tweets, facebook posts and newsletters titles..You are the product.. Create your own promotional opportunity. Share knowledge that people can use practical advice ASAP . In a busy world nobody has time to read the full story and they want INSTANT delivery.

             Note: Create a hook–  If you want to get message across you must capture attention like a hook. Your bate should be sweet, authentic rich, exciting and unique

What is a good headline?

  • Clarity– headline should describe your story and share message on the first try. It has to stand out! Readers do not want to solve puzzles they want information
  • Short headline…focus on the main keywords  you want to use as hooks to get attention. Here is what you do..
  • Witty headlines- smart, sharp, controversial, upfront.
  • Witty but still clear- do not get distracted from the purpose of your message
  • It is Current and shows current news and updates
  • Use of buzz words from your niche but only for your niche not anybody else..

 

Exercise #1

  • Write a summary in one sentence. Do not worry about how long it should be..Just go and write.
  • Underline each word that does not make sense or is not important in getting your story out
  • Circle with a different color the words that are essential
  • Write a new sentence with circled words
  • Sleep on it…Wait till tomorrow or at least few hours before your publish it.

Exercise # 2

  • Take a flash card or oversized business cards or cut the paper the same size as a flash card.
  • Write your headline on the back of your card. Can you do it? If it is too long, then idea is not clear. Write a new one.
  • Take old magazines in your niche and cut the headlines that fit your story and try to mix and match…It will open your creative flow

What if you are totally green…brand new?

  • Write your story first
  • Write 4 headlines for your blog or press release and then give yourself few hours then come back. If they are bad and you feel blah…write new ones.
  • If you are feeling stuck, ask for help in your facebook groups and among biz collegues
  • If the idea is limited and you feel stuck you should develop a new idea or new angle that is easier for you.
  • Readers are headlines hungry! They want it now, short, clear, clever and fun!

Watch our complete webinar right here to learn more..

 

Thank you and have a great week

 

Tatyana Gann

 

 

 

How to Get Your Headlines Explode Your Online Business

By Tatyana Gann

“Discover how to write creative publicity headlines, find right news hooks and get more buzz, attract influential customers and become a star of the town!’ 

“The short words are best and the old words are best of all” Winston Churchill

Dear friend

Tatyana is here. Beautiful summer days are FINALLY here and it is time for summer parties, family fun and new fresh ideas.  I love summer because it brings more creativity and renews passion in people lives. They are on a mission with a big purpose!

So….We are hosting a special party.. Hollywood style…sharing cool fun tips, media gossips and all cool things! Couple weeks ago my friend Angela invited me to share my knowledge with her students. We wanted to be exclusive for her group first, but then decided to extend an invitation to all my friends and subscribers. I am very excited to be a guest trainer during Thursday webinar with Social Media Premier Academy!

During the 60 minutes webinar I will entertain, educate you and I promise it will not be boring!

  • We will show you how to turn YOUR readers’ mental switch on with effective headlines, sound bites, creative tweets and Facebook posts.
  • You will learn fun exercises and leave our webinar with simple proven strategies to get more buzz, better PR and loyal customers that crave your product
  • How to get instant return on your best investment- headlines!
  • Why good headlines and mini pitches will help you to to find your targeted audience and get more clarity
  • How to borrow headlines from the top publications and get attention
  • How to get your audience to remember and share your posts
  • How to compel  your readers to take action with authentic conviction and many more rules.
  • What YOUR readers and customers want and hate…
  • Perfect stories pitches and headlines that get media’s attention and plus more…
  • Why a well planned PR campaign can save your business reputation and give you a real celebrity status

Plus…you will learn how to write inspired headlines and my little spiritual laws of creative writing that has to do with your energy and your passions.

Join  us.. Thursday 8 pm EST

Sincerely

 

Tatyana Gann

PR Strategist, Coffee Lover, Mompreneur

 

Are you embarassed by your decisions or you embrace them?

By Tatyana Gann

Decisions, Decisions.

By Tatyana Gann

“Mommy, are you still going to be a woman?” my 6 year old son curiously asked, just after having my long, beautiful hair drastically chopped off to a new, short and edgy look! Most of the time, I’m used to my little boy asking all kinds of questions… however, I didn’t quite expect this question! Looking at his little expression, I knew he was not worried… he wanted to make sure that I was okay!

It was the power of a major decision and something inside of me that screamed, “Cut your hair girl, you know you can do it!”  As I watched the locks of my hair slowly falling to the beauty shop floor, something immediately sparked in my heart… an “AHA” moment…a total shift. I knew that the decision to cut my hair was more than just about my hair… It was the symbol of my confidence and trust in my own-self that I was desperately seeking… that I could actually do anything if I made the decision to do it!  I wanted to feel powerful, strong, yet feminine. I did not want to lose my feminine side and I was honestly concerned about the question my little son had asked.  As women, we want to make sure that our identity is clear and that we have the image of being a woman, a wife, and a mom.

I wanted to prove that women could be smart, courageous, ambitious and beautiful. I have witnessed the ways some men view and treat professional women, classifying them into a stereotype! Beautiful women cannot be smart enough to make decisions or run a business… or, business women are cold-hearted B**ches with balls of steel! But for businessmen?… it’s a completely different world!

After thinking on these things… Did I feel angry or have a burning desire to feel powerful? Maybe it was both! Do women want power because they are angry at something or someone in their life and they want to regain their power by being angry? Or is it a mind game to become more powerful and see who wins? It starts with the decision to choose anger or power. In my opinion, none of that makes sense, but I observed it and saw it clearly.  Women in leadership roles are humble and know who they are. They do not get angry and do not need to play power-games!

A year has passed since that day, when I cut my long, beautiful hair. It was a gift to myself, for my birthday, to show the world (and myself) that hair is just… hair. The true meaning was about me unleashing my own power and shining my light!

The strength was not in my hair, but in my heart, my soul and my mind – my entire spiritual being! The solutions to all my questions and challenges were within me. All I needed to do is make a decision. When was the last time you made a decision and celebrated that you actually decided to decide?!? How many of us have made a decision to NEVER make a decision? Sounds crazy, doesn’t it?… but it happens without even realizing it!

How long can we women allow the external noise to interfere with our OWN inner desires, passion and purpose?  We allow distractions to get in the way, thinking we are not good enough to make a decision! Trusting ourselves has become a lazy task. Instead, we rely on life coaches, advisors, therapists and every kind of a therapist that has EVER existed! We wake up asking for advice, going through the day texting a friend, coach, or life adviser if we should make certain decisions and what those decisions should be. Honestly, who cares?!?… only YOU! It is your honor and privilege to make decisions. By making your own decisions, you are honoring your Creator!  Honoring yourself is the # 1 step in the decision making process. How do I know? Because I was there, trapped in a pit of darkness, deciding not to decide, believing that my decisions would bring more darkness. However, after I embraced my decisions, they brought light instead of darkness… but only when I mustered up the courage to make a change! I know that at first, it seems easy to rely on others to tell us what decision is best, because ultimately, we think that we don’t have to claim responsibility for those decisions since we relied on someone else to “decide” them for us. But in the end, what matters most is allowing your own inner voice to guide you to make the RIGHT decision, YOUR DECISION, and it’s up to you to ask your heart, your creator, and receive!

Life is fun when we make our own decisions, even if they seem insignificant or messed up! Guess what?… they are ours and no one can take them away! Even when we mess up, we can clean it up… because it’s our own mess. No one else is to blame! It’s taking responsibility. Move forward with your chin up! Decisions are YOUR privilege!

Are you ready to make a major decision in life, but afraid to make the commitment? The only thing you have to do is to realize that your fear is a tiny river flowing through you… and that it is not YOU.  You must trust the flow and know that when your decisions are driven by love, with no hidden agenda, those are the decisions to follow! That’s what matters. Period. Make decisions that are yours. Time to shine!

 

Look forward to working with you and serving you!

Sincerely

Tatyana Gann

PS. For the business professionals who want a customized approach and an individual attention Tatyana sets aside special weekly consulting days when she gives your business new strategies, applications and lays out the plan for your PR and publicity campaign. If you have the patience to do what it takes to build your name recognition and get the best publicity for your products, then YOU have an opportunity to work with Tatyana in her consulting programs. If you are serious about your business, check Tatyana’s Online PR consulting page and book your strategy session today!

Have a great day!

 

Copyright 2012  Tatyana Gann

 

 

 

 

Book PR Training Series: Book Buzz Press Release Strategies To Get More Visibility

By Tatyana Gann

You have passion, your have an experience you want to share and you write a book or you might have a product that has been your baby and you want the world to see it…You are putting together a publicity plan and want to reach the right audience. After working with authors and product creators in the past year, and assisting them with their book publicity I recognized one thing- every book is the leading tool to get more speeches, get more radio interviews, get more credibility, get more sales and build a solid authority.  As we speak I am writing my own book and I know publicity is a long process and we must develop patience and  honor our purpose!

I have decided to put together training series and today I want to start with basics. Just a little tip, allow 12 months for a good publicity campaign. Start early and work through changes, adjustments and you will need time to get media attention. Rome was not built in one day!

So…you want to get some attention!

You must write and write a good story!  You should show you are a marketable author or a product creator and that there is a need for your service or book.  Is your book marketable?Determine your ideal clients please!

Here are some guidelines to help you to craft a story that can get results. Remember being a story teller is an art and requires you to have passion and love for what you do….If not.. you will sound like a cheap salesperson!

Focus on the following rules:

1. Write an attention-getting headline. Announce the release subject with active verbs and colorful happy words. Focus on the product, your book, not yourself. Write down the words that describe the book, your product. Now use some of those words to craft an attention-getting, yet accurate, headline.

2. What’s your lead? A lead is the opening statement that tells what the press release is going to tell the world about. Focus on specific solution that your story will solve.  What are the key facts about your book,  your product  you can write in the one or two sentences that comprise the first paragraph of your news release? Focus on couple facts only.
3. Use those facts to write your lead – your compelling opening statement offering a preview of what else is to come in the release – here.
In your second paragraph, expand and give more details. This is a good place to introduce the book title, your product name. What else do we need to know? Share you expert opinion.
4. Include a quote after you’ve presented specifics on the book. Why did you write the book? Why do you think it’s useful? This is where you can share your opinion. Focus on information not presented elsewhere in the release.
5. Give us unique details about the book or your product in bullet points. Get even more specific here, after that second paragraph. What’s unique or special about your product or book? What differentiates it from other books in your category? List key facts below to guide you when you write this section of the release.
6.  Include how your customers can get FREE product, sample or demo. Make sure put the links.
PS.  I also want to share about tips sheets.
Tip sheets are very effective and not many biz owners use this publicity tool. However it can help you with your book PR.
What is a tip sheet? A tip sheet is a specific type of press release that offers advice or tips in bullets. Big difference- the body of a tip sheet-type release will include advice or bullet points.  You can use daily advice you share and turn into a list of tips. Great tool for magazine PR.
In the next post I will share more on  tips sheets as a part of your book/product publicity training
Are you ready for PR strategy session ?
Sincerely,
Tatyana Gann

 

From The Russian Wife Series: Dreams, Giving Up or Surrender?

By Tatyana Gann

 

On Saturday evening I was sipping on my delicious cup of Organo healthy coffee  and thinking about dreams….People do give up on their dreams easily, do not you think?  The truth is they are telling the story of giving up rather than believing in a story of moving forward. It took me back to 19 years ago the exact days when I had a big dream….an American dream…

I changed…

Did I let my dreams go? Or…Did I surrender to receive BIGGER and BETTER things in my life?

Enjoy my video message called ” A Weekend Window Chat”!

 

Have a great week!

Tatyana Gann