Writing a bio for your website: 10 questions you must ask yourself


When it comes to writing “about me” or “our story” page or  your social media profile, many business owners think that accomplishments and college education is important. YES they are…but people connect with you on an emotional level. They want to know if you have experience and knowledge. I have met many street smart business owners who have never been to college..but they have mastered something they were passionate about and made it work for them.  What  if you were just a beginner, your knowledge and your passion to serve others is important as well.

Before you sit down and start writing your website bio or your social media profile to impress potential clients and or get media attention, I will give you a list of 10 questions you  must have ask yourself.

Question # 1

Why am I in this business?

It is your why. It is your vision. It is your deep desire to be something more.

Question # 2

What does make me an expert in this field?

Your life experiences can make you qualified to coach, mentor and teach. Life is a great teacher and you can share your lessons.

Question # 3

What are my core values I stand for?

Question # 4

How do I help others to solve their core problems?

Question # 5

What is so unique and fun about me?

Question # 6

What do I love to do when I do not work?

Question # 7

What is your vision for your business?

Question # 8

What type of clients have you worked in the past?

Question # 9

What is your WOW factor?

You can talk about your strengths, passions, things that ignite your heart.

Question # 10

If you watched yourself from a distance….what would you say about yourself?

Here are additional questions that can help you to create a good bio for your website  and your publicity:

1. What words would you use to describe yourself? What words do others use to describe you?
2. How you would like to be perceived by others?
3. What are you passionate about?
4. What is your mission?
5. What talents and skills do you have to offer others?
6. What makes you an asset to the society?
7. What steps have you taken to share your brand with others?

Your brand identity is very important for you and your customers. Knowing what you stand for, your core values, your vision is the foundation of solid business. When you have a great business bio or about me page, you can share the most intimate part of your heart, your mind and your soul to build long term relationships.

Make sure to print these questions out and use them for writing your bio.

If you need help to get your bio written and help you with your PR strategies click here.

Have a great day!

Your coach



Top Ten Things You Must Know To Write Bio For Your Publicity

“If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don’t write, because our culture has no use for it. Anais Nin

Do you feel scared, nervous or frustrated about writing your own bio?

If you are about to write a biography for your website you want to make sure you know what you want to achieve with it.  Depending on what niche you are in you must create a compelling story that sells YOU and your service. It is very important for your brand building, your brand identity!

If you are in a speaking business, you must talk about your journey, challenges and how your story impacted people and your vision for the next 5 to 10 years.  Give people three to five factors about yourself they can remember you by. It is very IMPORTANT to know what your persona is. Make sure it is not fake to fit into what customers want but be true to yourself.

If you are a writer give examples of your writing and reactions of your fans. Show the progress and the culture of your community.  Speak from your heart as well.  Speak the truth. Just because you want to land a story with a major magazine does not mean you must try to please them by denying who you are at the core.

If you are in a coaching/mentoring business, your bio should  describe your passion for mentoring, your discovery of your true passion and point out what your coaching has done for their life and business.

A good bio always sells YOU and your products. It is an important part of your media kit which we discussed earlier.

Now let me ask you, do you use photos? It is a great publicity tool.  Photos are cheap and effective. Use photos that show relationships between them and show photos of events where actions are taking place not sterile, boring passport looking photos. Laugh, frown, jump and smile. Be different…Be natural. Show your personality. It connects people with YOUR story! Example, my work in a studio in Nashville with my mentor David Cooper. Photos like that create stories and memories.

Here are some questions that can help you to create a good bio for your website and your publicity:

1. What words would you use to describe yourself? What words do others use to describe you?
2. How you would like to be perceived by others?
3. What are you passionate about?
4. What is your mission?
5. What talents and skills do you have to offer others?
6. What makes you an asset to the society?
7. What steps have you taken to share your brand with others?

8. Do you feel you have a strong presence?
9. What life lessons you can share that can change other people lives?

10. Any there any particular events that have changed your life?

Your brand identity is very important for you and your customers. Knowing what you stand for, your core values, your vision is the foundation of solid business. When you have a great business bio in your media kit that reflects the core values and your vision it is a great way to build long term relationships.

Make sure to print the questions out and use them for writing your bio.

Let us know how we can help you to craft a perfect bio for your website, your media kit to give you and your business a better publicity


Have a fantastic week!


Tatyana Gann


Tatyana Gann is the founder of the TatyanaGann.com ,  providing publicity consulting/coaching for her clients worldwide. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create the rockstar publicity! She is ready to infuse your life and biz with passion and inspiration! Grab your FREE publicity and biz weekly advice at http://www.TatyanaGann.com

5 Trusted Methods To Achieve Best Reputation Online and Manage Your Brand!

Want more web visibility, best reputation online and star like publicity?

Just few months ago I wrote about a marketing lesson I learned from a super star. I was very fortunate to meet James Cameron, the director of Avatar and Titanic, at the local fund raising event featuring local Nashville designers.  It was a cool experience to meet a star, but honestly to me he was a regular guy who became a star because of his passion, talents and determination. He discovered what his purpose was in life and took action! He has an amazing online and offline publicity and even some folks did their best to point out his negative qualities.  His web reputation is not the best because everyone today who has I-Phone or Droid can become an instant reporter.  But when you are  a star, things happen…It comes with territory right?

What about you? How do you build your star like publicity?

Have you felt you were stuck in the old marketing ways, using traditional newspapers, magazines, radio spots? I do not mean they do not work today. They do.  However,  there are many proven, classic methods that you can use that are cost effective, long term and stable.  It is very important to set a publicity goal.

If you are writing your newsletter, blog post or press stories for the upcoming week, make sure keep in mind two things. Your publicity goals and your message.  Yes , I am talking about your  publicity goals. WHY? Your publicity will help your company do this: It can tell your customers how to buy and use your product and service. It can persuade them to buy it. It can also communicate myths that someone created about your business. Remember it is all about reputation and being an authority. Let media and thought leaders talk about you and say how amazing you are !!! Your message must be very clear and narrow. Your message cannot solve all the problems  for all mankind because if you do think so then your story w ill mean nothing to anyone.

Now you can may ask me, “What are the most effective  online publicity methods ?”

Publicity Method # 1: Press Releases

Press releases are not old fashioned method. They are back in fashion and now you can write various types of press releases: from SEO, Video PRs to Social Media Releases utilizing all the social networks, SEO tools and video channels. You can FINALLY become your own PR and build credibility for your product/business/company brand.  Did you know press releases are more effective than PPC ads? Imagine how much people spend a day on PPC ads and think about how good search engine optimized press release can do for you short term and long term.

According to research US companies spent almost 10 million on PR while spending 220 billion on advertising.  Personally, I see  how

Before you write a press release you must follow this simple and basic formula:

Make a list of 5 Ws and H:

  • Who, Where, What, When, Why and How.
  • Who is doing what for a company, a person?
  • When, where and why they do it?
  • How is the product/event being done?
  • What are results your customers can expect?

Your Press releases must answer these important questions:

  • You must be specific and show why your info product/service is exciting for your buyers and what it will for them.
  • You must show how your new product/service can bring CHANGE to your customers life comparing to other products available online.
  • What are specifics of your product/service?Do you have case studies to back up the product offers? Show them

Guidelines to writing an effective press release

  • Determine the angle of the story: writing about event, product launch, expert revealing the truth. You can truly come up with over 50 reasons to write such as awards, workshops and case studies of your customers.
  • Determine your buyers: what do they do on a daily and weekly basis and their lifestyle. Write what you know about them. It is your profile exercise. It will help you.
  • Your goal is to focus on your headline and press release description: that is what Google wants to see and what your customers will see. Create controversy and compelling to turn heads in YOUR direction. Only 72 characters.
  • The Purpose of Online Press Release: It is about seeking and informing buyers where to get what they need to get fast and efficient.  It is about  creating a story that compels them to come to you for more. It is about being an authority and stand above. You show you have high standards.
  • Your press release must be objective: write a press release in 3rd person. Writing about yourself will do more harm to you than you think. Keep your excitement under control.. You can express it in your quotes. That is why hiring a publicist to write about you is a good thing.  My clients tell me they would not write about themselves because it would feel like bragging.
  • Write Quotes/your opinions: It is something you think about, said and mentioned to others. Use quotes as John Smith said, “your quote/opinion”
  • Media coverage: If you want to get media coverage explain why your product is unique to public and include few examples.
  • For Buyers: Give away  a FREE report, FREE e-book. Plus BONUS for the customers who act FAST.
  • 500 Words: Keep under 500 words but no less than 400 words. Your customers and media do not have time to read but they have to see if it is what THEY want. They will say YES or NO.
  • Interest score: If you were a journalist, a customer, would you read it and share with others? Make sure it has hot topic, debate, controversy. Good news is not boring stories that everyone talks about but what people are AFRAID to talk about.
  • Where to Submit Press Release? Submit to Paid Press Release Submission Services and Free submission services as well.  My favorite one is PRWeb.com, 24-7PressRelease.com
  • Plus new method is Social Media News Releases

2 . Your Business Blog

  • Blogs are HOT. They do wonders for online publicity. Businesses use them to communicate, engage, share stories. They are more flexible than press releases. Blogs are personal.
  • Allows to build relationships with customers and other bloggers via consistent blogs posts .
  • No need to be a professional writer: Education, information and sharing news via blog in more informal way.
  • Great way to get recommended by other bloggers and social media pros to get fat piece of viral free traffic.
  • You can add many videos and images which are awesome for SEO purpose and brand awareness
  • My advice is to host your own blog. Use hostmonster.com, godaddy.com and other hosting services to get your WordPress blog set up. Once you set up the blog, now you can add content, articles, insert videos you made and even add press releases as a blog post.
  • Blogs are great to get ranked fast: with proper targeted keywords, links to authority sites with your fresh content published on  hubpages, ezinearticles and video channels you can get your content shared fast!
  • You must determine your niche and focus on only ONE area of interest. Don’t try to mix passion for cooking and your recipes with your home business or your passion for sports. You can create several blogs if you wish.  Write about what people want to buy over and over.
  • Focus on 2 keywords per each blog post to be safe. Make it natural. Search them using the tools. The less competiton and more searches better it is for your customers to find your post.





  • Use images in your blog post to keep attention going. Google has advanced search tool Google Images. See advanced search and make sure that you use images for commercial reuse. Images are great for SEO. Make sure give them title that has keywords you want to target. Simple right? Use Flickr.com account for it.
  • Use videos in your blog post: some people call it v-logs. Transcribe your videos into content/article and it will allow customers to read and view it. Copy and paste html embedded code you get from your video channel . Video Blogs are great to push any negative reviews down as well.
  • Use syndicated content sharing communities:





3. Distribution of your content:

After you have a website or a blog, created a press release you must announce to the world that you do exist:

I recommend few PR services to submit your sites and your stories.

According the creator of URLWire, “The mission of URLwire is to help create awareness of your content, and while doing so attract high quality links from trustworthy sources.”

You can distribute your press release to A-list media sources selected from a database of thousands of journalists who opt-in to receive our press releases.

  • Radio or TV press releases:

Want to submit your story to radio and TV stations


4. Media Kit:

With your press releases, your business blog or personal website, your online biography, your clients testimonials, your recent media appearance , even in small online publications you must put together a media kit.  It shows all your achievements, your stories, your customer studies and recent events you attended or spoke at. It shows your clients and  your business associates you are serious. It is easy for media to get an idea about what you do,  your personality and your skills.  It builds awareness about your name, your brand. Very important in brand management and achieving best online reputation!

We will talk about media kit in the next training blog post.

That is your first assignment this week.

5. Social Media Monitoring Tools

You must have the right tools to see what customers talk about you and get accurate results. They are important for reputation building and managing.

a. TrackUr with Andy Beal ( from 18 bucks a month to 377 bucks a month you can be aware of who talks about you and what they talk about.

b. Vocus (they have paid social media tools to discover media mentions and what they say about you or your niche)

c. CisionPoint ( they also have social media monitoring tools to monitor all online mentions)

I hope these guidelines were simple. All you have to take is action! I also recommend to hire a reputation manager or a publicist with knowledge and understanding of social media and SEO to manage and monitor your brand reputation.

Have a great week,

Tatyana Gann

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Through the eyes of a child…

(our little son Daniel and his passion to draw is amazing)

Remember being a KID? Playtime was ALL the time!  You didn’t have to worry about going to work…the only things considered “work” were the chores you had to do, or the most dreaded task…CLEANING YOUR ROOM!!  And what about worrying??…well, if you were like me, the only “worrying” you had was about getting that next toy (action figures for me!) or when the next “play date” was going to be!  I know at the time, to me, being a kid was serious business!  All of these things REALLY WERE important to me!  But as we get older and all of the complicated adult “situations” set in, we tend to look at what a child thinks about as “ridiculous” and so minor compared to our lives as adults.

Kids are much smarter than we think!

That’s right!  Kid’s are smart and VERY creative!  They see the world from a whole different perspective that we lose a grasp on when we become adults.  A child can think and create without boundaries.  The sky really is the limit for them…and sometimes they even burst through the sky!!  Children are amazing when it comes to creativity!  Especially young children, when they are just beginning to understand a few things in this new world that they are constantly exploring.  It’s so inspiring to see a child pick up a crayon to lay down those first lines on paper to express how they see things!

Are you limiting how you think through a “grown-up” mentality?!?

Isn’t it about time to knock down those boundaries and barriers that are blocking your creativity or possible solutions?? Haven’t you heard the phrase “think outside of the box”?? To kids, there is NO BOX. As a child grows up, we actually help them build that box around themselves, by showing them “how things SHOULD be done”.  Some of the most creative ideas came from a huge shift in thinking…turning away from all of the “standard procedures” and “methods” that everyone uses.

No idea is too Stupid!

That’s right! No idea is too stupid! You’re probably saying, “I’ve seen and had some pretty stupid ideas before!”. Well, look at it this way… a stupid idea might not be the idea you need, but it may lead you in the direction toward the RIGHT idea that creates the right solution! To a child, every idea is possible! When you are brainstorming for an idea, write down ideas that come into your mind, no matter how CRAZY they may seem! That crazy idea might lead you in a direction toward an idea you may have never thought about that works!!

Are you open to thinking like a child? Are you willing to take off your “adult” lenses and view the world through “the eyes of a child”??

How do you see your brand? How creative can you be today? The world is there waiting for your talent to be expressed and your passion to be felt by thousands of people!

Original post was taken from Kreadiv.com blog

Happy Holidays

Bryan Gann

About Bryan Gann: Artist and creative guy, a  father to two wonderful boys, creating professional branding for people and businesses. Making cool stuff for kids too! Connect with Bryan Gann, founder, http://www.kreadiv.com

The Role of PR 2.0: Public Relations On Steroids+ Exclusive Interview with Pitchengine CEO Jason Kintzler

Announcing! Special Interview and PR 2.0 Training With Jason Kintzler, A Media Cowboy, CEO and Founder of Pitchengine, Tatyana Gann and Angela Giles!

(watch this video!)

Learn how you get on a first page of Google with just one story, PR 2.0 strategies that are simple and bring product awareness, traffic, leads and loyal buyers!

Ready to take your business to new heights? Watch video above and register for our webinar and hear a special interview with Jason Kintzler where Angela Giles and myself will be asking JasonKintzler the most difficult questions and answering your questions!

Who is Jason Kintzler? He calls himself a media cowboy, passionate about PR 2.0, social media and SEO.  He is CEO of Pitchengine , the growing PR 2.0 online room where brands become known!

Are you ready to keep everything simple? Lets be honest!

Then, you need to register for our webinar

Details: Monday Sept 13, 2010 8 pm CST.

Register here:

Here are some things we plan to cover and show you:
1. Important ingredient of PR campaign
2. PR Effective tools that are so simple that high school kids can use it.
3. Important factor of PR campaigns before you even create one
4. SEO tools without being SEO geek
5. You have a product, a book, ebook you want to sell but feel stuck and need an inspiration
6. If you believe you have exhausted all your marketing methods and feel sick on your stomack when you think of all the methods you tried
7. How to become super star with your local business in your community and want to bring it online but you never done it before
8. How to reach buyers directly without journalists and other media sources
9. How to build a new list of buyers but do not know how…
10. How it can rebuild your name after negative publicity

Let us show you how to craft stories that have the power, the electricity and works as a magnet to attract buyers and serious folks to you.  Let us show you how your stories can become MONEY MAGNET!

Register TODAY!

See you there!

Tatyana Gann

Founder of SmokinHotPR.com

PR 2.0 Consulting, Training and Writing Services

Connect with me on Facebook Fan Page

Hot Topic and It is Not “The View” : Can We Put People Back into Public Relations?

“How to Put People Back into Public Relations and Why Online PR is the Flame to Your Business Success”

Special Guest on My Blog Talk Radio Show Deirdre Breakenridge

Have you ever thought about what is wrong with Online PR? Do the ancient PR methods work? What have changed in the past years with the explosive growth of social media networks?

Have you missed the interview with awesome Deirdre Breakenridge? Listen to my interview with Deirdre Breakenridge on  SmokinHotPR Blog Talk Radio Show

Are you ready to learn how to transform your thinking about using Online PR services and why new PR as the flame to your business and also the core to your business success.

  • Learn how to stop being a journalist and unlearn the way you do your online marketing: the new language of PR.
  • Learn how to become an enthusiast for your company.
  • Learn how to build relationships that matter and create effective results that will bring consistent flow of online traffic.
  • Learn how to use social media to create a masterpiece marketing campaign combining with PR methods
  • Learn how Social Media Releases and Video Releases can be a powerful tool to create viral traffic
  • Blogger Relations: Blogging is not BLAH, Blah.. as Deirdre says in  her book
  • Plus many cool ideas to help you to grow your business and attract the clients and referrals.

I have personally read the book “Putting People Back into Public Relations” written by Deirdre Breakenridge and Brian Solis and I strongly recommend to read this book and read between the lines because every time you read it you will find the wisdom and powerful advice.

SmokinHotPR Blog Talk Radio Show Details:

Feb 25, 2Pm EST

Call-in Number: (646) 716-8501

Look forward to seeing you there!

Tatyana Gann

Your SmokinHotPR Radio Show Hostess

Blogger, Mompreneur and Just Cool Girl

Our guest speaker Deirdre Breakenridge is President, Director of Communications at RFS Marketwyse. She leads a creative team of PR and marketing executives to gain brand awareness. She has written several books about PR 2.0 and Brand Building. To learn more about Deirdre Breakenridge connect with her on Twitter http://www. Twitter.com/dbreakenridge

News: Monavie.TV Contestant Alex Zubarev Amazed People with His Creativity

When it comes to creativity one of the Monavie.Tv contestants Alex Zubarev created a cool buzz among monavie representatives and also viewers who loved his unique style of presenting the product.
Short, thought provoking Alex’s Monavie video really got a lot of votes and I can say that professional marketers like Alex Zubarev make learning about Monavie and the product so much fun!
His focus is about Monavie brand and what makes it so significant among other competitors. Very short video gets the point across to the buyer who is ready to make a decision about this product. Colorful, exciting video even lets you taste the freshness of monavie drink across the screen!~

If you have not viewed Alex Monavie video check it out. Vote for his video and give him 5 stars! Lets spread cool and classy content like Alex video across the web..

Connect me with Facebook
Connect with me on LinkedIn

Best wishes

Tatyana Gann
Your PR Source as its Best!

Part 1. Benefits Of Carbon Copy PRO membership – a premiere internet marketing training community

What are the major benefits to become a member of Carbon Copy PRO training community for online entrepreneurs and traditional small business owners? The Carbon Copy Pro has been designed and developed by top marketing experts Jay Kubassek and Aaron Parkinson as a premiere platform of internet marketing and wealth education.

The Carbon Copy PRO is not just another marketing deal that teaches same recycled information. It is a breath of fresh air for marketers who are tired of old repackaged training that everyone heard about. The mission of the “The Carbon Copy PRO” is to become a learning center for online business owners and teach business success strategies. As a former college instructor I can say that their training is very organized and designed for many levels of the marketing knowledge and Carbon Copy PRO perfected its curriculum and made it easy and simple to navigate, learn and follow instructions given in the training back office.”

They teach new ways of business building including personal branding, the search engine optimization training lessons with Ferny Ceballos, former rocket scientist who discovered the passion for SEO coaching, which I simply love to attend, video marketing and many other internet marketing strategies that show us how to tap into the markets that most of us do not know about.

Personal branding has made a huge impact on their members success because in order to have a successful business we must stand out among the rest in order to attract the right business buyers and show our value and contribution to the society. In the new “Insideout II” Dvd Jay and Aaron emphasize the importance of establishing a brand and if you have not watched it you are welcome to view on my Carbon Copy Insideout II blog post below. In Nashville area where I live I met many small business owners, who are looking for a new way to take their existing business to the new level and they want to be a part of something that provides value and service to the community and open the doors to new online business opportunities without extra overhead and other expenses.

I can say that basic marketing skills are often overlooked by many internet gurus and Carbon Copy PRO provides education to meet the needs of a customer. The awesome thing is that the Carbon Copy PRO fills in those gaps and members can really experience success in their business, increase in their monthly income. It is a true support system. It is up to each individual to take what they learn and apply to the wealth education business they offer and make things happen. There are no garantees in the world anymore. We cannot garantee that everyone can learn the same way and experience huge income growth. Serious business buyers are looking for a business that has value that they can take and serve the community with it.

(c) Copyright 2009 Tatyana Gann. All Rights Reserved

Online Entrepreneur and Immigrant Success Coach Tatyana Gann, “The Attraction Marketing Queen”, the founder of Global Mentors Marketing Group and “Attraction Marketing Queen Newsletter. To learn more about social media and proven Online PR strategies and to get access to her FREE marketing and personal development how to – tips visit her website.

How To Get The Most Out of Your Social Networking Sites

If you look at all the websites such as Facebook, MySpace, YouTube, Twitter they are getting more and more traffic every day. Social networking sites gained a lot of credibility in the past 2 years and corporations such as Dell, Home Depot, and even celebrities as Kathy Ireland, Ellen Show, Today Show and Oprah! They finally get it! They use it as their Public Relations tool and it does work! They use social networking sites to build audience, increase traffic to their sites and gain popularity.

Now lets talk about how to build your audience with sites such as Twitter, Facebook and Myspace. I will share few tips to help you to understand how to do it the right way without hurting our credibility.

Before you open your page on Facebook, Twitter or Myspace, remember people hate advertising. They want to get to know YOU and want interaction with you. I want to share very simple things you must remember.

How to get the most out of social networking sites:

1. Target specific audience. Research your niche, your group of professionals you want to connect.
Use tools such as WebCEO.com for keyword research and find niche forums and invite people to follow you on Twitter in your signature file. Connect with them and slowly bring them into your circle of friends.

2. Be a super thought leader- give value by sharing your education, knowledge, your thoughts about certain matters. As my mentor Dani Johnson told me “Underpromise but overdeliver” Then people would say WOW and follow you and be loyal to YOU.

3. Be authentic. Be yourself. Do not be something you are not. You will pay later. Smile to people. My recent blog post “The Power of Smile When YOU Tweet” became very popular because of being authentic.

4. Include a lot of links to your blogs, links to your Hubpages, your newsletters, your Twitter page, your articles, your videos. Let people to find you just on the blog!

5. Encourage people to contact you via forms, links that are included on your blog, private messages on Facebook, Twitter or Myspace. Give them a good reason to connect with you. Make a good impression!

6. Participate: groups and online discussions. Create events, invite people to attend them. Give complimentary newsletter and do giveaways and create viral effect by letting them share your information via Retweet feature on Twitter as example.

7. Make it easy for people to find you using keyword phrases in your discusssions, your twitter posts and etc. I recommend to use Google Alert services and new TweetBeep, similar to google alerts but for Twitter only.

8. Have fun! If you do not have fun using these sites, just do not do it. No point to do that if you have no passion. Check Gary Vee and Tony Robbins on Twitter. They are rock stars of social media. They talk with passion and you could feel it via their posts.

9. Engage into conversations, it is not blant advertising. It is about connecting with the right niche, presenting the right message and providing solutions for your audience.

Social networking is about PEOPLE. Help them to get what they crave. Have Fun. Smile. Enjoy it!

(c) Copyright 2009 Tatyana Gann. All Rights Reserved.
Tatyana Gann is an high income coach, an online marketing mentor, a social media expert, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, visit her site: http://www.ImmigrantSuccessDiva.com

Marketing Lesson About Being Authentic from Russian Winnie the Pooh

I was watching classic a Russian cartoon about Winnie the Pooh on YouTube last night, and until now of course never noticed how much this cartoon could teach me about life, business and mindset.  It took me years to discover the true beauty of this powerful message in that little 10 min segments you will see. Very simple and fun for children, it became very simple and fun for me to understand. I wanted to share with you this cartoon. It has English subtitles so you can read in English it at least. Very funny, so be ready to laugh. Humor is amazing!


Well, what did you think about the cartoon? As you saw, he talks about honey and bees. He says “I think I got the wrong bees and they will bring me wrong honey” He did that after he tried to mask who he truly was and disguise himself as a cloud or hide under balloons. Does it sound familiar? How often do we hide under a mask? How often we want our prospects to see something which is not true and pretend to be something else. When realize we failed in our marketing, we blame prospects for being slow, unresponsive and bad quality. In the end Winnie the Pooh says to Piglet , ” I think they are wrong bees, and it will be the wrong honey” Funny, hah. It is our common mistake when it comes to personal branding and being authentic in the business world. If we learn to be REAL right from the start, we will never get into the wrong bees and never get the wrong honey.
I thought it was a pretty clever thing he said and very classic. It made me laugh and made me think. You never know what you can learn from children books and movies.

Have a great day everyone!

Tatyana Gann