Public Relations 2.0

Do you remember your first date?

By Tatyana Gann

“How would you like to know the little secret to creating successful Facebook relationships with your friends and turn fans into loyal customers?”

A couple of days ago I was in the Pottery Barn store and I stopped by to check out new office accessories. A young lady was looking at the same chair and we started talking about it, its quality and how fun it would be to have one in the office. We discovered that we were both moms, business owners and our conversation lasted almost an hour. We really connected from the first time we opened our mouth.

Monica asked me what I did for living. I said,” I teach how to combine public relations, social media and bring you more online publicity, new connections and new buyers”.  She looked at me with a little bit of surprise and curiosity and said, “Do you use Facebook and how do you find clients with Facebook?” She also mentioned she did not want to start selling products from her gift shop to her Facebook friends. She was afraid to sound like a salesman.

How often do you feel this way? We start a business, we have products to sell, we create Facebook profile or a Facebook fan page, but we forget how to connect with our first customers.  We think we need to do something extraordinary to be successful. We hire the best expensive web designers, put fancy colors, widgets and then feel stuck. We forget to go back and learn about people!

What I discovered the store owner was a brilliant business woman. She was already using social media strategies in her store without using Facebook but we were able to see the power of Facebook marketing for her business to bring current clients and create the loyal customers community who will pay the premium price.

I asked her one FINAL question to help her to understand the power of social media: if she remembered her first date. She started laughing… I am sure it brought memories. I told her it worked the same  way on Facebook. You learn to connect with people first and show them how unique your service is to them! You find everything about THEM by being real and genuine.

(myself and my husband in San Diego, dating still, 14 years into our marriage)

Dating can teach you a lot about building Facebook relationships. Pay very close attention.

In my video above I am sharing Facebook marketing tips and mistakes people make on Facebook and Twitter.  I hope it can bring some clarity on how to become the best connector by using powerful social media and PR strategies that are simple, proven and fun!

Remember PR means PEOPLE RELATIONSHIPS. My friend, the author of the book “Putting People Back into Public Relations”, Deirdre Breakenridge, talks how social media and modern public relationships changed the way companies build business and how relationships with customers is #1 priority. It is a nice resource to help you to understand the world of PR and social media and how perfectly they intertwined.

Have an awesome day!

Tatyana Gann

Founder, PR 2.0 Mentor

http://www.SmokinHotPR.com


What Public Relations, Advertising, Artisan Chocolate Have to do With Online Success!

By Tatyana Gann

“Want to know the public relations strategies that bring you MORE happy customers that share your message about your product, your services and  you?”

Have you ever believed the myth that successful companies run a business without public relations and advertising?

I was craving chocolate the other day after my husband and I had lunch. I said to him, “let’s go to our favorite chocolate shop and see what they got” As soon as we entered the store, the aroma of hot chocolate, vanilla, chili bean powder and even coffee gave me sense of something magical.  I grabbed her little book from the shelf about chocolate and friendship. She talked about the power of chocolate, love and friends.  The fascinating was that the fact you can hear chocolate.  Every chocolate has a story.

It reminded me about something we do on a daily basis in public relations. Each business owner has a story. Each company wants to be heard.  Our job is to pay attention to each of them, find something unique, a buzz, a new flavor and show to people.

How can you as a business owner enhance your online presence, share your message, reach your buyers using online public relations methods?

Online public relations of today, known as PR 2.0, where public relations  created a perfect blend with WEB 2.0, like a gentle swirl of dark chocolate with nougat. As you know, a good story creates bigger buzz when we add spice, great content and share with the right people.   Then people gossip. People talk, share and comes naturally because it got a special flavor to it. It got their attention. Isn’t the same with chocolate? It is a perfect piece of sweetness.

Have you noticed that business owners today are seeking for ways to add spice to their marketing plan? It does matter if they seek how to handle restaurant PR, fashion public relations or even PR for dentist. It does not matter. They ask about how they can incorporate social media in PR and more.  Small  business owners are becoming more creative and innovative with public relations strategies.

Public relations strategies changed. They are evolving. Business owners need more PR buzz, new feedback, new ways of communication with customers.  The beautiful thing is that online PR campaigns can be done without headaches, extreme knowledge of SEO and spending a fortune.

Let me ask you, what if you had an opportunity  to discover the ways how you can take PR 2.0 strategies and incorporate your existing business without adding extra headaches of hiring a public relations agency?

Join me in a one-on-one VIP coaching program this fall and we are ready to serve you!

Learn more about our coaching program here:


We look forward working with you if you believe it is a great fit for you!

Tatyana Gann

Founder SmokinHotPR.com

PR 2.0 Mentor, Consultant, Mompreneur

http://www.SmokinHotPR.com

What a slave cabin, PR and your profits have in common?

By Tatyana Gann

“How would you like your customers talk about your product, your company and your business?”

What a slave cabin, PR and your profits have in common?

While I was in Belle Meade plantation, enjoying the fall festival with my family, I came across the slave cabin.  I was thinking how people lived with no freedom of choice, no way out of the life they had. They were told what is best for them and what they need to do. They were property.

They thought different. They became used to the life they had and moved on living like that.  I am so grateful today we do not have slavery, but we still have people who are slaves to their old habits. When it comes to marketing, we often stuck in the past, use old marketing methods that do not any more sense. We forget the fact the old methods die and we need to discover something new.

Are you ready to have true freedom in your marketing? Are you ready to bring change in how you do things?

If you said, “YES”, then lets go and register for our weekly training classes!

Learn how:

  • How to use PR 2.0 strategies to share your message about your product, company and YOU
  • How to build positive publicity
  • How to remove negative publicity
  • How to repair your online reputation
  • How to create brand new leads and solid buyers
  • Why PR 2.0 is more effective than PPC ads
  • How to increase profits in a very short time
  • much more…

Reserve your seat today!

We are honored to serve you!

Tatyana Gann

Founder of SmokinHotPR Boutique

http://www.SmokinHotPR.com

The Role of PR 2.0: Public Relations On Steroids+ Exclusive Interview with Pitchengine CEO Jason Kintzler

By Tatyana Gann

Announcing! Special Interview and PR 2.0 Training With Jason Kintzler, A Media Cowboy, CEO and Founder of Pitchengine, Tatyana Gann and Angela Giles!

(watch this video!)

Learn how you get on a first page of Google with just one story, PR 2.0 strategies that are simple and bring product awareness, traffic, leads and loyal buyers!

Ready to take your business to new heights? Watch video above and register for our webinar and hear a special interview with Jason Kintzler where Angela Giles and myself will be asking JasonKintzler the most difficult questions and answering your questions!

Who is Jason Kintzler? He calls himself a media cowboy, passionate about PR 2.0, social media and SEO.  He is CEO of Pitchengine , the growing PR 2.0 online room where brands become known!

Are you ready to keep everything simple? Lets be honest!

Then, you need to register for our webinar

Details: Monday Sept 13, 2010 8 pm CST.

Register here:

Here are some things we plan to cover and show you:
1. Important ingredient of PR campaign
2. PR Effective tools that are so simple that high school kids can use it.
3. Important factor of PR campaigns before you even create one
4. SEO tools without being SEO geek
5. You have a product, a book, ebook you want to sell but feel stuck and need an inspiration
6. If you believe you have exhausted all your marketing methods and feel sick on your stomack when you think of all the methods you tried
7. How to become super star with your local business in your community and want to bring it online but you never done it before
8. How to reach buyers directly without journalists and other media sources
9. How to build a new list of buyers but do not know how…
10. How it can rebuild your name after negative publicity

Let us show you how to craft stories that have the power, the electricity and works as a magnet to attract buyers and serious folks to you.  Let us show you how your stories can become MONEY MAGNET!

Register TODAY!

See you there!

Tatyana Gann

Founder of SmokinHotPR.com

PR 2.0 Consulting, Training and Writing Services

Connect with me on Facebook Fan Page

An Inspired Publicity-Strategies or Heart?

By Tatyana Gann

“Do we follow heart or we follow strategies given by people when we feel inspired to write”?

When I think about being inspired to write, to create, I always envision something that is so light and so easy.. It is coming from our heart. We feel the urge to share the best and speak out our heart out. Nature inspires us, sunset inspires, beauty around us and beauty of people we meet inspire us to write, create and awaken new life within us!

One day my oldest son Timothy told me that he got ideas in his head about creating comic books. He thought of the creative ways to express who he was and I saw it was so fantastic. I never questioned him if it was the good thing. I knew it came from his heart. He loved what he wrote. He loved what believed in. My little one never stops drawing. He always masters his skills, sharpens his artist talents. I see their inspiration and makes me feel inspired to be like them. What a great lesson to learn from your kids. All they know is to follow their inspiration that comes from their heart!

When it comes to creating inspired publicity there are NO RULES!

Are there any specific strategies that we must follow to create an inspired publicity?

NO…

None..You probably ask me why? Why not? Marketing does require strategies. It does require a plan. I know we must have a marketing plan. We must have strategies and they are our daily actions we take….

However…

We get the strong desire sometimes to express who are and what we are about. We feel the bubbling inspiration in our heart to share our thoughts. We feel it is perfect time!

Are you ready to awaken a child within and write what you feel the best about?

Why we should write an inspired publicity ? What does it do for us?
1. Customers love it.
It increases the response rate. They feel you being authentic and excited! They want to learn more.
2. It is our energy.
It is who we are. We express our strongest moments in our life and our career. We show the world our REAL potential.
3. Our passion is seen.
Photos we take are not cliche. They express feelings, emotions of the events in their life. It is about true life stories. Our customers see our genuine belief even if your publicity copy is not perfect in some ways.
4. Million dollars ideas.
Our ideas are huge and ONE inspired idea that we use to create, write can turn our business into successful venture. One idea can inspire you and inspire the world! Ideas are born on napkins.
5. Results can be shown.
When we are inspired to share somebody story, the results our customers get from our products, we get excited. We have even stronger desire to do more. We get inspired to give the best publicity.
Our communication is about being real. It is not cheesy marketing we talk about. When people can tell the story and show the results, it is the best marketing!
6. Fears
When we get inspired, we are not afraid to write our thoughts. Fears are not present.. We forget the doubts and take action.
7. You-Pioneer
Inspired publicity can make you a pioneer in your industry and set you apart. You will not have to worry much about your competition because you are UNIQUE.

The authentic publicity can melt heart of people and gladly give you their money. Inspired Publicity can touch hearts of bigger corporations because the story relates to what they do for their customers and you can get a powerful sponsor and a business partner.

Let yourself be sensitive and show emotions. It is your business and your future. Be REAL! Stay true and always be YOU. When you write an inspired publicity and feel inspired, you connect with your customers at a deeper level and you learn how to inspire others with ease.

Have a wonderful week! Lets get inspired!

Tatyana Gann

Founder of SmokinHotPR.com

Star Publicity: Step By Step PR Guide

By Tatyana Gann

“Discover How Online Publicity Can Give You A Star Status”



How Would You Like To Know Simple and Proven Formula To Create Newsworthy Online Publicity That Brings PR Leads and Credibility?

Just few months ago I wrote about a marketing lesson I learned from a super star. I was very fortunate to meet James Cameron, the director of Avatar and Titanic, at the local fund raising event featuring local Nashville designers.  It was a cool experience to meet a star, but honestly to me he was a regular guy who became a star because of his passion, talents and determination. He discovered what his purpose was in life and took action! He has an amazing online and offline publicity and even some folks did their best to point out his negative qualities. It comes with territory right?

What about you? How do you build your online presence?

Have you felt you were stuck in the old marketing ways, using traditional newspapers, magazines, radio spots? I do not mean they do not work today. They do.  However,  there are many proven, classic methods that you can use that are cost effective, long term and stable.

What are the most effective  online publicity methods ?

Publicity Method # 1: Press Releases–

Press releases are not old fashioned method. They are back in fashion and now you can write various types of press releases: from SEO, Video PRs to Social Media Releases utilizing all the social networks, SEO tools and video channels. You can FINALLY become your own PR and build credibility for your product/business/company brand.  Did you know press releases are more effective than PPC ads? Imagine how much people spend a day on PPC ads and think about how good search engine optimized press release can do for you short term and long term.

Before you write a press release you must follow this simple and basic formula:

Make a list of 5 Ws and H:

  • Who, Where, What, When, Why and How.
  • Who is doing what for a company, a person?
  • When, where and why they do it?
  • How is the product/event being done?
  • What are results your customers can expect?

Your Press releases must answer these important questions:

  • You must be specific and show why your info product/service is exciting for your buyers and what it will for them.
  • You must show how your new product/service can bring CHANGE to your customers life comparing to other products available online.
  • What are specifics of your product/service?Do you have case studies to back up the product offers? Show them

Guidelines to writing an effective press release

  • Determine the angle of the story: writing about event, product launch, expert revealing the truth.
  • Determine your buyers: what do they do on a daily and weekly basis and their lifestyle. Write what you know about them. It is your profile exercise. It will help you.
  • Your goal is to focus on your headline and press release description: that is what Google wants to see and what your customers will see. Create controversy and compelling to turn heads in YOUR direction.
  • The Purpose of Online Press Release: It is about seeking and informing buyers where to get what they need to get fast and efficient.
  • Your press release must be objective: write a press release in 3rd person. Writing about yourself will do more harm to you than you think. Keep your excitement under control.. You can express it in your quotes.
  • Write Quotes/your opinions: It is something you think about, said and mentioned to others. Use quotes as John Smith said, “your quote/opinion”
  • Media coverage: If you want to get media coverage explain why your product is unique to public and include few examples.
  • For Buyers: Give away  a FREE report, FREE e-book. Plus BONUS for the customers who act FAST.
  • 500 Words: Keep under 500 words but no less than 400 words. Your customers and media do not have time to read but they have to see if it is what THEY want. They will say YES or NO.
  • Interest score: If you were a journalist, a customer, would you read it and share with others? Make sure it has hot topic, debate, controversy. Good news is not boring stories that everyone talks about but what people are AFRAID to talk about.
  • Where to Submit Press Release? Submit to Paid Press Release Submission Services and Free submission services as well.  My favorite one is PRWeb.com, 24-7PressRelease.com
  • Plus new method is Social Media News Releases

Publicity Method #2 : BLOGS:

  • Blogs are HOT. They do wonders for online publicity. Businesses use them to communicate, engage, share stories. They are more flexible than press releases. Blogs are personal.
  • Allows to build relationships with customers and other bloggers via consistent blogs posts .
  • No need to be a professional writer: Education, information and sharing news via blog in more informal way.
  • Great way to get recommended by other bloggers and social media pros to get fat piece of viral free traffic.
  • You can add many videos and images which are awesome for SEO purpose and brand awareness
  • My advice is to host your own blog. Use hostmonster.com, godaddy.com and other hosting services to get your WordPress blog set up. Once you set up the blog, now you can add content, articles, insert videos you made and even add press releases as a blog post.
  • Blogs are great to get ranked fast: with proper targeted keywords, links to authority sites with your fresh content published on  hubpages, ezinearticles and video channels you can get your content shared fast!
  • You must determine your niche and focus on only ONE area of interest. Don’t try to mix passion for cooking and your recipes with your home business or your passion for sports. You can create several blogs if you wish.  Write about what people want to buy over and over.
  • Focus on 2 keywords per each blog post to be safe. Make it natural. Search them using the tools. The less competion and more searches better it is for your customers to find your post.

Resources:

www.marketingsamurai.com

www.wordtracker.com

www.seobook.com

  • Use images in your blog post to keep attention going. Google has advanced search tool on googleimages.com See advanced search and make sure that you use images for commercial reuse. Images are great for SEO. Make sure give them title that has keywords you want to target. Simple right?
  • Use videos in your blog post: some people call it v-logs. Transcribe your videos into content/article and it will allow customers to read and view it. Copy and paste html embedded code you get from your video channel .
  • Use syndicated content sharing communities:

Recommended:

http://www.TheTribeGirl.om

http://www.Blogged.com

http://www.BlogTalkRadio.com/smokinhotPR

  • Submit to social bookmarking services.

My favorite ones:

Digg.com

Delicious.com

Twitter.com

Technorati.com

Stumbleupon.com

SocialMarker.com gives you package of all them.

Publicity Method # 3 VIDEO PUBLICITY

Here are some basic guidelines:

  • Set up a YOUTUBE Channel:

http://www.Youtube.com

  • Make sure you add your photo and profile with solid description of what you do and what you offer that nobody has. Include links to your MAIN website.
  • If you have topics you have written about, break them into short mini stories and it will  be your video stories now. Use what you have at the moment.
  • Research what your completion does and what their viewers talk about and love about their product. However you must be unique and keep your own style. At least you know what people are searching. Keep it simple
  • Your videos must be short 2-3 min for promo videos and 5-6 min for educational videos.
  • Remember YOUTUBE is a teaser platform to get them to your site.
  • As with any blog story, press release you follow same rules, headlines and description must carry main keywords as first words in the sentence and paragraph.
  • Make each video description long enough. Use all the space they allow if you can.
  • I use simple camera to make short movies and I do use studio with my friend as you have seen my interview earlier today.
  • Windows Movie Maker is my easiest tool that I have got on my computer.
  • Get TubeMogul account. You can submit videos to different video platforms.
  • Find bloggers who love to use videos and comment on their blogs and their video channels
  • Use syndicated content communities

Resources:

http://www.TheTribegirl.com

http://www.Blogged.com

  • Utilize videos in the Online Calendar Community Listings: you can create events, connect with customers, talk about venues. Online Calendar Community listing services offer mobile marketing, event submission forms and more.  You will know who comes to your events. Videos just add personal touch. A lot of local and regional papers have this feature and make sure use them. Include small description with a headline and a link to video/blog post

Resources:

http://www.Trumba.com

http://calendar.google.com

Best wishes

Tatyana Y. Gann

Founder, SmokinHotPR.com

Facebook http://www.Facebook.com/Tatyana.Gann

Twitter: http://www.twitter.com/SmokinHotPR

List Building Proven Strategies With SEO Press Releases

By Tatyana Gann

“Discover Simple Steps To Building List With SEO Press Releases”



Want to know if it is possible to build a list with SEO press releases? Do they work for online publicity and lead generation?

In my Press Release Mastery Training DVD and CD course I have been covering aspects of using press releases for many purposes and one of them is list building.. I decided to give you the secret recipe ingredients.

20 Steps to Build List, Sell Your Products, Share Stories About Your Company, Build Your Brand

1. Determine your targeted market:

You must write press release that targets one targeted audience at a time (example, working moms, young moms, executive moms, internet marketers under age of 30 and so on…

2. Determine the angle of your press release:

Very important step that you need to take. You must determine three areas in the topics you are about to write about: if you are going to talk about your product/service, you as expert, something you are known for in your community or your niche and the third type of press release is announcement about events such as workshops, special classes, speaking engagements, radio shows.

3. Research keywords.

Very important step once you determine what you plan to write about.
Choose two main keywords you want to target. If it is more than that then you are going to look like spammer trying to stuff keywords.

4. Positioning of keywords:

Make sure your primary keyword phrase is the first phrase in headline or title.

5. Controversy

Description of your press release has to start with controversial topic/problem and solution you want or hope to provide. Description must have your primary keyword as your first words in the paragraph

6. Your Unique Service:

The body of press release must start with summary of description, problem and instant solution that has never done by you, your service or what your product can do for them, no one has done it. Your press release is about revealing facts, truth, controversy that has been discussed in media and your professional circles. Very important to use this angle to be different and stand out.

Headlines: The Truth about Social Media Marketing YOUR GURU does not tell you, “The Truth on How to Become Sales PRO YOUR MLM Coach DOES NOT TEACH YOU…” YOUR BOOK SHINES NEW LIGHT and SHOWS BETTER WAY….” CONTROVERSY is THE KEY

7. Instant Solution: You present the PROBLEM everyone had for long time and now you give INSTANT SOLUTION and it must be accessible right in press release via free download, free teleclass registration and free consultation

8. Your products are NOT:

You must share bullet points of what your program/service/book/event is NOT. Include the bullet points with an expert quote which is YOU.

9. Facts and Bullet Points: You must share your main facts about what you offer and always positition yourself as an expert in your field…Magic words, As an expert in……(niche) (your name) sees the main (problem..) and shows a solution that is different from others. (Name) gives hope, provides better way and new way and so on….
Tip: You must show what you have to offer is special and unique and why it is beneficial for the specific target market

10. Action Steps:

You must include action steps. I call them demands from the customer and media.

A) You must give them access to your free bonuses and it must be on your website, your newsletter that they can download and also point out that that there are more bonuses for serious customers, business seekers and so on..Include your website in this important section. B) You must include contacts for media so you can get booked for interviews, shows, classes and so on.

11. Your BIO:

You must have bio about you and include 2 paragraphs at least with links back to your sites and how customers reach you including your office phone number.

12. Extra spice:

You must hyperlink keywords to your blog posts, articles and videos that talk about the same topic and related to keywords you plan to target

13. Quotes: Make sure add your quotes or quotes of experts. Very important element of press release to use for a great interview effect.

14. Juicy Sauce:

Add Videos and Images. They help with SEO and plus establish faster connection with your customers.

15. Submission:

Submit press releases to paid PR directory and then to free one about 4 days later

Paid:
PRweb.com, MarketWire.com, Webwire.com, 24-7PressRelease.com
FREE: Free-Press-Release.com, 24-7Press Release.com, PRlog.com

16. Time:

Best time to have press release online Tuesday and Thursday

17. Additional Online Exposure:-

Link your press releases to your blogs and also post them as a brief article on your blog with link to original Press release text.

18. Local Customers:

Write regional/local Press Releases to target local and regional businesses.
Marketwire.com has press release for local marketing
Add videos to these press releases with keywords for local businesses

19. Videos:

Turn the press release into videos. That is another product you can use for marketing

20.  Social Media Releases

It is a new way to be in charge of your brand
• foundation is SEO press release
• they are different than SEO and serves different purpose (more engaging with customers)
• allow more elements since it is HTML platform
• It your personal online newsroom, your own office not emailed to journalists
• I believe it is awesome for branding purpose brand awareness
• Gets in search engines fast!
• Social media platforms can be optimized for search engines
Resources: PitchEngine.com, PressLift.com

Enjoy this post! Share!

Tatyana Gann
founder SmokinHotPR.com


Public Relations Myth #1: Public Relations Promotions Are Only For Ones With Fat Wallets!

By Tatyana Gann

“Learn About The Public Relations Promotions Myths and How You Can Become Your Own Publishing Powerhouse!”


Do you get nervous when you start talking about running public relations promotions? How many times do you hear “I do not have a big company, I do not have a big budget and why do I need public relations campaigns?” Do you immediately think of big tall buildings, the office with big glass walls, busy looking faces trying to do something called “Public Relations”?

Just couple weeks ago I had an interview with two amazing online marketers, and we discussed the importance of public relations promotions and how small business owners, online marketing professionals have been viewing them. My friend told me when she thought about PR, she immediately thought about big tall buildings with billboards, offices with busy people working and being busy bees in the Public Relations department. We think of public relations as something really stale, boring, expensive and not necessary!

We do not realize that public relations is about people! In the book by Brian Solis and Deirdre Breakenridge, “Putting People Back Into Public Relations” they say it very clear. It is about PEOPLE and lets put people back into public relations. Lets allow them to make decisions for our business growth. Lets talk!  Sadly, some do not get it and keep selling leaving the most important element is conversation with people! I interviewed Deirdre Breakenridge back in the winter, and we talked about power of public relations and what changed in the past year!

What has happened with the role of public relations today?

Free PR methods are gaining momentum. Today it is about engaging with people through stories, social media, videos and more. People are waiting to tell them a story and ready to listen! What about you? Are you ready to listen?

People are ready to listen to your story and engage into conversation with you, your business and products!

The truth is that every business owner should think of themselves as the OWNER. They own company. They want to go big in their business, but the moment they think about PR campaign they hide under the rock. They believe it is not for them. It is VOODOO! They overlook one of the most important elements of a successful business, they forget about the bridge that connects buyers and their product-Public Relations campaigns

Every serious business owner wants the best PR campaign. They want to build the name for themselves, they want to be known as expert. They establish a persona.  They become known as “someone who has done something very cool” in their community!  They get the celebrity status.

However, some business owners still today confuse the role of public relations in their business. They miss the whole point about power of PR for their business and leave it as an unanswered question with the hope that one day it will get resolved on its own.

Instead they must embrace the  possibilities of what PR can open up for their business, and see what changed and what still works the same!  They got used to old fashioned methods of public relations campaigns such as:

1. Television
2. Radio
3. Magazines
4. Events

They are still great PR methods that are being used up to this day and and major companies cannot live without them.  With one condition- a big fat wallet to pay for it! Just few days ago I was speaking to a man who owns jewelry store, and to be in one of fashion magazines the jewelry designer had to pay over 40,000 dollars for one page advertisement and pr campaign. Wow!

The bad news..is your budget!

If you are a newbie where do you find such PR budget? That is what makes small business owners upset. They do not always have budget for PR campaigns. They give up and start looking at other options. They only use social media pitching their products. They give up. They move on..But…There is a better way!

Did you know free PR methods exist but you just do not know how to call them? You can use free online public relations strategies today known as PR 2.0 strategies that combine the power of public relations with social media, such as Twitter and Facebook platforms.  The wide  usage of videos, images, stories, blog content and interaction with the right people strategically can be and will be the essential part of free pr campaigns. You must put all together in one package and do it right!

In my recent interview with Jason Kintzler we were discussing the growing influence of PR 2.0 and how a business owner can share stories via PitchEngine, PR 2.0 publishing platform.  Each business owner can have free pr and become a publisher on its own and reach their customers directly without paying high dollar public relations campaigns fees.

Consider public relations campaign?

Here is what you need to consider and be clear about:

1. PR is the bridge that keeps the bond between customer and company, your product

2 PR campaigns do not always mean TV, radio, magazine ads

3. PR campaings today mean less money, more effective and fun!

4. They are about people. FINALLY! They allow you as a business owner to engage with your customers. Once you solve problem, the customer is YOURS.

5. You can learn to run PR campaigns on your own

6. Social media has always been a part of PR campaign and you are already using it.

7. Online PR rooms are easy to set up.

Online PR rooms must be a tool for an effective PR campaign. Build your name by telling what you are about and find out what matters to your clients.. Find connection between you and your client. Be a problem solver!

8. It is not quick deal. It takes time to run effective PR campaigns. At least 90 days.
Yes you can do it fast if you have right connections in place!

It is time to see new possibilities that PR 2.0 can offer in a world wide web for your business regardless the size of your company, the size of your company wallet and the tools you have! PR 2.0 allows you to awake creativity in your mind and use the most important element is your relationships with your customers. Natural, easy and simple!

Enjoy your week!

Tatyana Gann,

Mompreneur, Founder, PR 2.0 consultant

http://www.SmokinHotPR.com

Bad Publicity Myths: Does the “Entrepreneurial Woman” Even Exist?

By Tatyana Gann

“Discover the bad publicity myths that keep women in business from reaching their full potential and let “Yee-Ha!” attitude shine!”



Ready to stop bad publicity? How can a woman become a entrepreneur who is respected, admired and considered sought after the authority in her field?

We have discussed that with my business partner, Angela Giles, founder of new project we are working on together, “Local Celebrity Formula”: Empowering Women To Become Super Star In Their Community. The project is focusing on teaching women business owners how to create the positive publicity, public relations buzz and of course empower them with personal growth education and training.  As you know, one of my passions is to empower women  by providing public relations, PR 2.0 consulting and coaching right here in Nashville TN and that is why I wrote this message today.

You can watch this video below to get to know a real entrepreneurial woman like Angela Giles..

Just think about how media, movie industry portrays “entpreneurial women”. We immediately think of mega stars as Oprah, Martha Stewart, Ellen, Rachel Ray… We follow the publicity that is on the front shelves of the stores to discover the latest, the best and even the ugliest news!

But…

What about women who own small businesses, mid size companies and run the large corporations or women who are famous  authors, fashion designers? Do they get the publicity they deserve or do they simple believe it is not important to them because they are famous in their customer eyes? Publicity comes naturally and they become famous without expecting.  Take for example, Stephanie Myers with her amazing story of a mom writing book for herself and becoming Hollywood celebrity and best seller!

Even images of successful women given to us by media are not always pleasant. We envision women who run million dollar empires as rude, harsh, give-me-everything attitude!  Why is it so attractive to write bad publicity?  Some look like a villain with a gun!


They get less media coverage, less written about them and our society creates labels for women that often hard to remove.  They get that GLUE that is hard to remove and very rarely can replace with new vision! Even in Public Relations today we see more and more women doing the heavy work, writing, working behind the iron doors and only 5% women are known as top publicists.

Few years ago the study was done  about women running a business and what they discovered was shocking. Only 10% was written about women in major newspapers. Publicity was strictly about  businessmen who are creating major changes in the business world. That is good and wonderful I can say.. Personally again it shows no publicity or a real example of bad publicity about women who are changing the business world.

But what about role models women business owners can follow today to build their dream? Women have dreams to stay at home with kids, have a business, travel, serve community. They have honorable values and goals. It is often not considered the best publicity piece. Magazines, TV news, Hollywood do not always consider them financially beneficial to share stories of moms but at the same time reality shows are gaining momentum.. Real people want to know real people. One place that brings the best publicity is YouTube where you can become famous and known really fast!

Where can women go to learn about existing role models? Where can they get publicity, the right advertising for their business and express their passion?

Here is a list of some resources that hopefully can stop all bad publicity “woman-villain” and show the beautiful light women shine !

1. Social networks

My favorite places to share news, information and transformation are Facebook, Twitter

2. Small  Business Television

Women in Business section offers information on women role models, women leaders, challenges and other organizations that can help women in business to take their business to million dollar level.

3. Magazines

Publications such as “Enterprizing Women” is a great choice

4. Ladies Who Launch

Ladies Who Launch present local chapters where women gather once and twice a month, attend training events and mastermind events to help women business owners with new business, marketing ideas.

Amazing chapters that show support, training to free and paid members. In Nashville, TN where I live and build my public relations consulting business Ladies Who Launch chapter reached several hundred women total!

5. BraveHeart Woman with Ellie Drake

BraveHeart Woman is an awesome community to get inspired, and become inspired to others!  I have recently joined them and love to connect with you there.

I do believe that using the power of Public Relations we can create more positive publicity that women in business deserve… That is why I am very passionate about my personal 8 weeks PR 2.0 Traffic and Publicity Secrets Coaching program I put together for women in business to empower them and help them to grow their business using public relations, PR 2.0 traffic strategies.

Have a great day!
Tatyana Gann

Founder SmokinHotPR Boutique

Public Relations Consulting, Coaching

http://www.SmokinHotPR.com

Pitchengine, your new engine of your PR 2.0 vehicle!

By Tatyana Gann

“Discover PR 2.0 Traffic Formula To Bring Leads, Cultivate Relationships, Increase Profits and Build Your Brand”


“Ready to have a powerful engine that  will create a buzz with your Public Relations campaign?”

Pitchengine, a PR 2.0 platform for public relations and social media professionals, has released a new publishing platform that can change the way small business owners, professional marketers look at new version of public relations traffic tactics, known as PR 2.0 campaigns. New Pitchengine publishing platform is offering social media optimization and search engine optimization in one place, the pitchengine platform.

I was excited to open my Pitchengine online PR newsroom, for very first time! I knew I was on the right track and it will be a revolution for PR 2.0 world! I have always been known as a person who does everything opposite of what every marketer is doing. I have always tried to be a pioneer of new marketing tactics and pitchengine platform was a perfect opportunity for me to show small business owners, professional marketers what it can do for their business. I wanted to show that you did not have to be a “big dawg” to use Pitchengine.

Here is what I discovered on my marketing journey watching what the founder of Pitchengine Jason Kintzler put together for major brands! It was truly breathtaking! I saw the growth of the PR 2.0 community reaching over 27,000 brands! In may 2009 it reached 350,000 visitors per month! Just imagine the online exposure each brand has received! Wow!

Here are some things to consider about Pitchengine:

1. Pitchengine is your tool to create virtual PR agency
Imagine owning your PR agency serving your company and also your clients if you are in service based business, a coaching business or even in network marketing industry! If you are a public relations professional you can own a public relations agency anywhere, assisting clients from all over the world. Personally, I can have my public relations agency here in Nashville TN but I can build my business from Starbucks in California or Paris…It allows flexibility!

2. Engage, Converse, Profit!

Did I say “Sell it”! Nope.. Pitchengine allows your to engage conversations with your customers, develop relationship through stories, videos, images. You can be sure you can increase your company profits because of credibility and authenticity you show to your customers. It can enable you to make your stories engaging, fun, exciting using images, videos and related links!  Add your youtube videos, pictures of your products,event. Builds brand awareness!

3. It is perfect SEO platform
With a new publishing platform from Zog Media , the leader in search engine optimization can double and triple the results of PR campaigns. Now you have social media optimization and search engine optimization blended perfectly.

4. SEO  Press Release Power
It still has the power of SEO press release to share stories about events, your expertise and your product. If you are a business owner. Only now they are called Social Media News Releases because of all features and extra benefits it does for your business, your marketing campaign.

5. Google love and Google Hug
You became linkable and likeable. You build links and people love your stories. They share. Perfect viral campaigns

Pitchengine is creating a revolution in PR world.It attracts small business owners, PR boutiques, PR agencies, large corporations and small size companies.  It connects customers and companies. It is an engine that fuels your PR and marketing campaigns. In my recent social media news release I have written for the biz owner Melanie Milletics, her story in Success from Home Magazine I used all Pitchengine platform and it brought great amount of traffic in less than 2 days! It was really amazing! Then when I heard news about new SEO platform with Pitchengine, I knew I found goldmine for my clients.

In my PR 2.0 Traffic Secrets-One On One Coaching, my students learn the Search engine optimization and social media optimization trics and tips and receive the PR guide for small business owners. Public relations is not about press releases or videos only. PR 2.0 is the missing ingredient in the success recipe for your business.

One thing to consider is that Pitchengine and its platform is only the hub for you to share stories, your product info and get your customers to trust you! You must have a goal for your organization, create a plan, have 90 days publicity campaign plan and go forward. Pitchengine is your long term marketing tool and it will give you consistent flow of leads, buyers and cultivate long term relationships.

Enjoy the day!

Tatyana Gann
Founder SmokinHotPR Public Relations Agency
PR 2.0 consultant and coach
http://www.SmokinHotPR.com