Get Seen In The Media: Top 10 Creative Publicity Strategies For StartUp Companies.

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From the desk of Tatyana Gann

Nashville TN

I want to congratulate on your brand new company. It is a great start.  I know you have put a lot of hours, product development, web design and your marketing plans. You are NOW ready to spread the word about your company. But…You still are not quite sure where and how to start your public relations campaign. You have many ideas and do not know which ones to do first especially as a brand new startup.

Sad news some startups still expect that somebody will tell about them.

NOPE. It does not happen this way.

You can ask me now, “Tatyana, what does it take to get best media coverage for startups? ” My answer is you must do everything in your power to get heard, be seen and talked about. You must be the center of attention and your goal is to be in the spotlight from Day 1 of your online presence. It is your reputation we are talking about here. I will be sharing you the tips today that I give to my clients during my strategy sessions and it is up to you if you apply them right way or not. PR success is in your hands.  I do not chase my clients trying to explain them why they need PR.  They know it is their “online insurance”. It is what will give me leverage and more media coverage in the long term. They know it is not an overnight deal. I lead with a quote “Rome was not built in one day”.  Then do not think PR will make you famous in one day either!

Honest enough? Well good. I am a drill officer, a PR doctor, your coach whatever you can call me, but I will be upfront and honest with you because I am frustrated to see people suffer from the lack of PR  knowledge . They spend thousands of dollars on ads that bring them squat publicity. They sell, pitch without a personal story. Nothing. Amateur ways are gone my friends. Time to stand out and be professional in everything you do.

That is why I put together a list of proven public relations strategies for any start up company

1.  First write 3 press releases.

a. about your product- how your product can help your customers achieve their goals. Bring solutions to your  ideal readers.

b. about you as the expert- share your business  lessons and what you can do to help your clients with youAr new company

c. events such as FREE training, free event to spread the news

2. Submit press releases

Easiest ways to share them on PRWEB.com, PRlog.org, PR.com, PRleap.com

Paid version of press release submission will give you more media coverage of course and better for SEO.

3.  Focus on media inquiries

Contributing writers, journalists are seeking the content.  Sign up with HARO. They will send you inquiry about the topics they are writing and if your product story is a match then win win for all!

4. Build relationships with established companies leaders

Form solid business partnerships because it is very important. They will give you access to their press coverage. I am sure you  have business connections that can take your business to a new level. I recommend to sit down with your publicist and create a PR plan how to make it work. Show your partners how it will benefit their clients.  Once you do that successfully you can have media coverage. It takes time but it is worthy!  Show them your intentions to establish long term presence and that you are here to build profitable relationships.

5. Be personal with your media contacts

Get on a phone. Call them. Build relationships in social media. attend local events. I often attend Chamber of commerce lunches, networking mixers. It is fun and I get to know local media and other entrepreneurs. Plus it feels good to get  out and meet like minded people.  Hint. Let them talk and say what they want from you..

6.  Charity events

Be a part of charity events. Participate in fundraisers, benefit dinners and show your support in the community. Talk about it in your social media circles. I have attended many events to support local and even international organizations. Often you might find if any celebrities are involved and what they plan to do. It is all about paying it forward! PS. then you can write a short story and send to your local media outlets.

7.  Speak. Speak.

Becoming a speaker is a journey but you can participate in workshops. Check Thumbtack.com they will send you quotes for speaking gigs.

Always keep in mind one thing- you are here to help your customers achieve their goals! Share your failures, share your life lessons and what you did to start your company.  Sharing is caring.

8. Local communities.

It is a great way to see what publications are writing about. I recommend to check your local communities sites

Find them on Instagram and Twitter. I love Instagram because I can send them a personal message.

If you think your clients could benefit from free publicity and be seen in the media I have a creative PR strategy that can give them FREE press release and free submission to TOP media networks.

Also connect with me today and I can show you how you can get your press release distributed for free to over 230 sites that include media networks, syndicated sites and much more and have media log that says SEEN ON….FOX, ABC, CBS, NBC and etc.

 

Schedule 30 min call with me today.

Have an awesome week!

Sincerely

Your Coach Tatyana Gann

 

#1 Storytelling Tip To Launch Your Media Presence

 

photo1You have a vision. You want to be seen in the major media publications, TV, be interviewed by the influencers and the hottest talk in the town. You have so much passion buzzing in your veins that you are cannot stop You want to share your vision. ……here you go…

….You might have been told that in order to get media attention and have others talk about your product or business you need a story.. With so much marketing and content marketing advice you can get confused. It is quite easy!

Now I am going to show you why and how storytelling can help you launch your media presence, be the hottest success story and have fun in your professional life! PR can be sexy!

But… You need to know who YOU are first.

You might have heard storytelling is a new way to make connections, get new leads and get more sales. In every story you play a role. We call it a persona in the world of online publicity or public relations. Today storytelling is an amazing way to share your story right on your blog.

What is a persona? Persona is a role you play in your story…Your story comes from your professional and personal life experience. A persona is something you develop and build your story around it to support it Persona is NOT your brand but a part of your brand. It helps to showcase your brand. When I started my PR consulting in 2009 I was known as SmokinHotPR boutique owner. It was my starting point. My persona was Trendsetter and Superhero. I wanted to set new PR trends and serve people to use PR to create freedom with their business. Create BIG buzz with less work!

First important element is POSITIVE EMOTION.  It connects with people on emotional levels positively to inspire to motivate them to make new choices, new decisions and improve life.

Second important element is CONTROVERSIAL EMOTION. It does not have to be positive. It is often controversial. It makes people think. It often stirs us discussions, hot debates. Some controversy will do, but make sure it is not negative.

I will cover few types of persona I believe would be great for your stories in the media publications

1. The Adversary: The One who takes an opposing view of the most important matters. You  love to draw some attention. When they go left you go RIGHT.

2. The Superhero: you demonstrate some heroic effort what people remember. You show courage to serve people. You believe that you have the key to freedom.

3. The Trendsetter: You are interested in future trends and innovations. You love technology. You love social media. You share all the coolest things with your fans.

4. The Adventure lover: you love to share your life adventures. It is your lifestyle. People in the home business industry, musicians, writers who travel, love to share their lifestyle stories.

Love to hear about your persona. Leave a comment below. If you need help with your media attention, developing your online presence, become recognized and make you unforgettable apply for my private consulting and coaching.

To your success
Tatyana

Become a fabulous content writer and profit from your creative ideas

Smokin'Hot PR

“Creativity is a talent. It is a gift. Anyone can write a story but your goal is to get people hooked on your story.  Can you do it? “

You have ideas. You have a big vision. You feel lost. You might feel scared. You might have lost some confidence. You cannot decide what to do next. You want something new and fun with your business.  I have been there standing on the cross roads asking myself a simple question, “What should I do?”

I have decided to give you a sneak peak behind the scenes and share some insights to get you on a new path.  I wrote this article just for you to guide you in the world of PR  and content  marketing and teach you simple way to get ideal clients, become locally known in your community and also get a national exposure with good content, compelling stories and much  more.

Are you ready?

In the past few years you heard a myth that PR is only for the elite clients with big budgets. Yes it is true. If you want to get major media exposure to get new high end clients or thousands of loyal consumers, you will have to find a firm to do it all for you. However, it can be very simple. If you are getting started, you should focus on taking small steps to become known.

Good promotional campaign is about knowing who you are, your values and what you ideal clients are.  It is a psychological process. It is about connecting two dots- your story to address issues that can bring solutions to your customers, get them fall in love with you and build long term relationships.

 There are few things you must consider before mapping out your creative writing or PR campaign to attract new clients.

But…there is one more thing…

In PR and content development it is much more. It is about perception.  What  does public think of your company and about you? But…My main question for you – how do you view yourself? Do you believe in yourself? Do you feel you deserve to have a super star presence? Your self-worth is a part of your message.

Today social media is the perfect platform to get message heard and shared. Your blog or your website can be controlled by you and the content you put on your blog can bring a change in how public sees you.  Again your can control what they see and feel about you. Of course no lying please! Be yourself, simplify your message by doing what YOU LOVE. YES!

Your goal is to make public understand you and your product’s value regardless what others say…Your goal is to present facts in a creative fun way …You must elevate yourself and your product and make it a breath of fresh air for your customers and media.

Do not be afraid to use new PR and social media technology. From social media monitoring tools to PR tools you can see if your topic or your niche is being talked about and what they say…Your mission is to join into the conversation and share your story and how it can compliment or transform your customer’s life.

Remember in PR you must be fast before others start talking about the same topic. It does not have to be perfect.

Millions of viewers access the Web every day. Facebook alone has over 900 million of users.  Imagine if you can put your message out in front of 1% of Facebook users. You do the math. It can get great publicity and loyal fans and long term customers. You must think strategically. You should do research what publications your customers love and adore. What do they pay attention to?  Who are the editors, TV producers or freelance writers that write or talk on your subject. Start working on your new media list. Find them on Twitter. Your customers are your PR as well.

Get their names from the magazines you find in any bookstore. It is updated. Go for it. All they can do is to say NO or refer. Ask for the right person to talk to.  I have personally connected with TV producers and editors because I set an intention and was very genuine in my email to them. I did not use a cookie cutter email. It came from my heart and I expressed how I can serve their readers and viewers. But…I was sticking to my vision.

Tip: Know what you want. Be clear and have passion. It shows and editors are human too. They will feel it and bend backwards to get the message heard.

The biggest mistake business owners make – they are forcing people to look at their products instead of showing how their products can solve their problems. Pressure repels customers.  If you have a great product, compelling fun entertaining story you can earn a media coverage. If you start advertising and do heavy promotion you might get an angry email from editors. Stop advertising, become a story teller. Your content must exalt and praise customers!

Are you ready to attract new clients? 

Get my Ideal Client Analysis Strategy Session

Have a great weekend

Tatyana

Your PR should not be your 99 cents menu item!

Tatyana small

From the desk of Tatyana Gann

This morning I got  a cool email about  Pitchegine, the most innovative PR and social media platform for brands.    Pitchengine was recognized as ” leading the way in reshaping how we think about public relations by embracing technology.”

I was excited to see that work that Jason Kintzler CEO of Pitchengine had put into Pitchengine, has been recognized I have known him for a few years and he has been known as an extraordinary, out of the box creative thinker.  I reached out to him on Facebook chat earlier this morning and we talked about new PR for 2016. I shared my vision for my brand for 2016 and he gave me some exciting insights.

Why do I share this with you?

If you are a coach, a writer, or have your own product, sharing the content about what yourself and your brand is MUST. By making it exciting and simple you will be able to leverage such platform to talk about your passions and be of value to your customers.

I believe that new PR will be more simple, accessible and business owners will learn how to create the engaging content and connect with the right communities. They will be news makers. They will write their story. It will transform their business.

With product launches happening right and left on the internet, internet marketers creating the coolest marketing campaigns I asked a few of them a very simple  question “Do you have a PR campaign?” They honestly look at me as if I were speaking a foreign language to them!

For some internet marketers PR is like a 99 cents menu item in the fast food restaurant. They believe it is not an important element of their business plan and it is overlooked. They put it on the back burner. They come up with the most ridiculous excuses or I call them PR Myths:

Myth #1. PR costs too much

Myth #2. Need to be more famous to gain popularity

Myth 3. I have a great marketing plan…I have customers raving about my product and why do I need PR?

Myth 4 . I do not need PR to create authority online.

Myth 5. I do not have a PR team to do that for me.

Start simple. Start with your stories. Find a publishing platform. Become creative.

I recommend Pitchengine to get your message heard. It is FUN. EASY. It WORKS.

 

Have a great day!

 

Tatyana

 

 

 

Creme brulee, your image and your reputation…

Public Relations’ Advantage Over Marketing & Advertising — Image Is Everything

Yes, your reputation and what you represent creates a certain picture in your customer’s mind! Your image must be BEST like a delicious creme brulee your customers will remember and come back to get more. They will rave about it and share with friends, family and the world!  What do you prefer to be compared to – Creme brulee from a five star restaurant or a slice of low quality pie that everyone tried! ?

Advertising is an important part of our business growth but we must incorporate PR to create a safe, solid business.  PR is about people. People talk. People talk good things and bad things.. PR can help you to bring more good news to media and your buyers.

According to a recent research….

  • PR changes how world views you: it can be an incredible change-making business — and it is enjoying a well-deserved growth stage. Companies and people are beginning to recognize that the old way of building consumer or public equity is changing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media.

 

  •  Perception: PR is not for big names or celebrities. It is your opportunity to build credibility, reach buyers and get media…it is not an overnight deal.  You will NOT be successful overnight unless you have had success already.
  • PR is your authority builder not a money sucker.

Modern PR can help your brands innovate, market, and message well. My goal is to demonstrate that PR is for everyone. It helps entrepreneurs earn more, small brands become household names, Fortune 500 companies preserve and grow their positions  and personalities and politicians maintain and increase their credibility and relevance.

It helps all of the above rapidly increase YOUR brand value. If you have a great idea, product, or service, PR can do a lot to cut through the noise and let the world know you exist and you are ready to be known.

When you talk about your business what YOU say matters…Let’s talk about creating your mini presentation to give you best image:

  • Must Be Interesting, Short
  • Convince Your Readers, Listeners Why They Cannot Do Without Your Product
  • Show How Unique Your Product Is Comparing To Similar Products In The Market
  •  Think About What Makes Your Product Memorable
  •  What Is Special About You They Must Know. Build WOW factor.
  • Your Life Lessons Can Be A Great Part of Your Sound Bites (especially in Weight Loss Arena or Personal Growth as life coach)
  • Think what makes people get attracted to you and what questions they ask when they see you. It can be answer to your sound bite.
  •   Sound bites are important for media interviews
  • Write words that are bringing solutions not bragging Avoid amazing, fabulous, awesome in your PR pitch…too tacky.
  • You must speak it in 30 seconds after you wrote it.
  • Create few versions depending what media outlet you plan to approach..Remember media folks have A.D.D..

 

Well, get to work and book your strategy session today with us. You can get one session and get one free as our holiday special.  Good thing – you do not need to use all credit right away. You can use extra session in the next 90 days.

Fill out contact form and place an order today. 

Choose package that fits your needs and we will schedule an initial 20 min free consultation

Tatyana Gann

 

Where passion meets innovation…a story about CEO of Fanpage ToolKit, Aaron Friendman

I want to introduce a very special friend of mine a brilliant mind, Aaron Friendman…His passion for serving people always amazes me and that is why I am sharing his story with you. I believe in showcasing people who make a difference in the lives of his clients!  He often talks about being innovative and passionate and his knowledge of technology, social media is phenomenal..

Please share this story because Aaron deserves abundance, success and joy for all work he puts in his business!  I interviewed Aaron and he shared his story about starting his company and what his plans for 2012 – 2013.

Aaron Friedman CEO of Fanpage toolkit on innovation and passion…

Aaron Friedman believes in innovations. His quest to start a search engine in late 90s, the adventure of entrepreneurship lead him to designing Fanpage Toolkit a social commerce platform for small business to unleash their story and leave the greatest legacy! He noticed an opportunity that has not left his heart. It actually stirred up some new ideas and he decided to turn his vision into reality.

For Aaron Friedman passion meant everything. His passion for social media and technology drove his success! He formulated a business plan, went on a quest to find funding, get the right people to carry his plan and in 2011 his platform went live!

Over the years he became the student of digital strategies and learned everything he could to master his skills and his message to the world. He believes that in business we must be creative and analytical at the same time. His second degree in Business opened his mind to possibilities and made him a risk taker. With Fanpage Toolkit it is all about experience, a message and results that Friedman wanted to see for each business owner.

Aaron often talks about the man who has become his inspiration, Steve Jobs. He learned that we should sell dreams and experience. People want to feel special and enjoy their life and Steve Jobs was able to make his dreams come true by giving people a hope and a new dream!  After launching Fanpage Toolkit he realized one mail goal- focus on making it simple and fun for his customers! Customer experience, innovative products and best value are three key ingredients in Aaron Friedman.

Despite the fact that he was nervous starting his company he saw one thing- customers were looking for new experience, new vibe and simplicity and he saw he could make a difference in the world of social media!

With his team operating the business in US and India he has been able to expand his  business worldwide attracting the most powerful brands and serving people with integrity,  providing a family friendly environment. Friedman learned to trust his guts and build something that anyone can be a part of regardless their professional background. Even though the company is still a baby, he dreams BIG and ready for a business growth! His motivation is about contributing to the world, fueling the local business economy and making a difference. He never lowered his expectations when things were tough.

For Friedman predicting future is difficult but recognizing current and future trends his company is marching into a new era of technology and innovation. He is leading his team to discover the best solutions and make things happen, without seeking perfection.

“Are you ready to win in the social media? Your hunt is over with Fanpage Toolkit…” Aaron Friedman

Aaron is looking for serious business partners and company owners who are ready to transform their business and grow their profits…Connect with Aaron today!

 

About Fanpage Toolkit

Fanpage Toolkit was founded in February 2011, after years of independent product development and research. Since then, it has grown into the #1 Social Commerce and Marketing Platform for Facebook. Fanpage Toolkit empowers its users to create, promote, market, trend, engage and sell products and services completely within the Facebook ecosystem. Follow Fanpage Toolkit for news and updates on Facebook and Twitter.

For media: 

Contact: Aaron Friedman, Founder & CEO

Fanpage Toolkit

http://fanpagetoolkit.com

http://facebook.com/fanpagetoolkit

http://twitter.com/fanpagetoolkit

 

Have a fantastic day!

Tatyana Gann

Branding Strategist, Mompreneur

Nashville TN

LEGOs, Starbucks, personas and new rules of PR

 

PR ( Public Relations) today is more than your company being seen on TV…It is about buyers seeing your products on the Web . Create stories and share. Stop selling your products. Focus on bringing accurate information about the issues and problems…What people whine about you – you talk about.

You must focus on 3 things:

  1. Essence of what your product can do
  2. Know your company and personal goals
  3. Know your customer’s persona

When you determine your content will match your buyer wants your next step is to get them to take an action. How?

Remember nobody cares about your products.  TRUE.  People care about themselves and their problems. Be a problem solver. Communicate via email newsletters, videos, and social media. Build relationships. Is your content outstanding and interesting? Is it entertaining and educating? Would they share your content with others?

When it comes to understanding customers we must set aside our passionate drive to sell our products. Devote your time to know your customers and their persona…I will explain how you can determine a persona.

I love Starbucks. I go to Starbucks for meetings, writing and reading my books. My favorite location is in a bookstore when we can get a cup of coffee and a book, pull a chair and read while sipping on a cup of latte or hot chocolate. Even my son Daniel become a Starbucks gourmand . He loves his kids cups and knows it is STARBUCKS!  Imagine we build a brand awareness in our kids since their childhood. We program their minds with the experiences, thoughts, desires. We show them what we love and they develop their taste. They trust our judgement. They are curious.

 

Also, my little son Daniel loves LEGO sets. We have collected and built over 30 sets just  in the past year alone.  It is our on Christmas list, our birthday list, our Easter list and even special rewards days.  We buy them. We love them. Are LEGOs better than other toys similar to them?  Can we find a generic brand? I am sure we can. We purchased them. But we go back to LEGOs. Why? It is called EXPERIENCE.  We know LEGO has something magical about it. Kids know it. Parents know it.

We have just celebrated his birthday and he made a list of his birthday wishes- LEGOS. Grandparents wanted to give him money to buy any LEGO set he wanted. We tried to buy LEGOs that were educational and his brother could build as well. As you can see grandparents love to spoil and be the coolest grandparents and spend money. Parents want to save, get something kids can share and be educated at the same time. You must target two personas- grandparents and parents.  They think different. They act different. Their mindset is different.

Your key is to show you have what your buyers are looking for. Create a separate PR campaign for your products targeting different personas.

Again focus on top 5 things:

  1. Who are my readers?
  2. What is motivating them to buy ?
  3. How do I reach them ( via video, press release, Amazon ( ebook), social media)
  4. How can I help them?
  5. Can my content entertain and educate them?

 

If you are brand new in your business your first 6 months is building awareness. Stop selling your products. Start sharing stories of your buyers using your products. That is best PR!

Have a great weekend!

 

Tatyana Gann

Tatyana Gann is a PR strategist, a branding consultant and an author of   a brand new “Build Your Product Buzz- Free 30 days publicity course”Get Tatyana’s free course and find out how you can get more buzz, more buyers and be in the spotlight TODAY! 

 

 

 

 

 

10 Things You Need To Map Out Your PR campaign

Hi, there!

 

Tatyana is here.

It is Friday 13.  Some say it is not a lucky day! Well, I decided to change it  and give you a sneak peak to my free training course called Build Your Product Buzz- 30 days FREE training for business owners. It is my way to show gratitude to my readers.

When people approach me they ask if PR stands for a press release.  Public relations campaign is more than press releases and getting them out- mailing or emailing to media contacts. It is a psychological process. It is about connecting two dots- your story to address issues that can bring solutions and the right medium to get media coverage.  There are few things you must consider before mapping out your PR campaign.

But…there is one more thing…

In PR it is much more. It is about perception.  What public thinks of your company and about you and your products are more valuable to decision making process than where they found the information about you. If your company has received negative publicity you can alter the perception that public and media has about you by giving your side of a story.

Today social media is the perfect platform to get message heard and shared. Your blog or your website can be controlled by you and the content you put on your blog can bring a change in how public sees you.  Again your can control what they see and feel about you. Of course no lying please!

Your goal is to make public understand you and your product’s value regardless what others say…Your goal is to present facts in a creative fun way …You must elevate yourself and your product and make it a breath of fresh air for your customers and media.

Do not be afraid to use new PR and social media technology. From social media monitoring tools to PR tools you can see if your topic or your niche is being talked about and what they say…Your mission is to join into the conversation and share your story and how it can compliment or transform your customer’s life.

For example, my former client Jessica Miller started talking about social media discrimination via social media last year and we have shared her press releases via major publications and online PR directories. She gained a lot of media attention and was booked for interviews and people saw her as an expert in that field. Today she is writing for Fortune and Huffington Post about social media, HR and recruiting. She educated public about the things that some were afraid to talk about and become a HR pioneer and a leading voice in social media. She did not get scared but embraced what she knew and shared it with the right people who supported her vision.  She was fast…Remember in PR you must be fast before others start talking about the same topic. It does not have to be perfect.

Millions of viewers access the Web every day. Facebook alone has over 800 million of users.  Imagine if you can put your message out in front of 1% of Facebook users. You do the math. It can get great publicity and loyal fans and long term customers. You must think strategically. You should do research what publications your customers love and adore. What do they pay attention to?  Who are the editors, TV producers or freelance writers that write or talk on your subject. Start working on your new media list. Find them on Twitter. Get their names from the magazines you find in any bookstore. IT is updated. Go for it. All they can do is to say NO or refer. Ask for the right person to talk to.  I have personally connected with TV producers and editors because I set an intention and was very genuine in my email to them. I did not use a cookie cutter email. It came from my heart and I expressed how I can serve their readers and viewers. But…I was sticking to my vision.  In my case it is my book The Russian Wife that will be supporting my fight against human trafficking. Know what you want. Be clear and have passion. It shows and editors are human too. They will feel it and bend backwards to get the message heard.

The biggest mistake business owners make – they advertise their product and force into your mind. They repel customers that way. If you have a great product, compelling fun entertaining story you can earn a media coverage. If you start advertising and do heavy promotion you might get an angry email from editors. Stop advertising, become a story teller.

Forget about perfection. Often we think our story message is not good enough. Throw that limiting belief out of the window…It may be so simple for you but it is very valuable for your viewers.

Now we have put together a list of the most important factors for your effective PR campaign:

  1. Think about perception
  2. Do not lie
  3. Do not steal content
  4. Be fast
  5. Connect with the right media folks
  6. Do not be afraid to ask
  7. Get on the phone with magazine editors- they know you are a real deal then! It takes courage and faith!
  8. Stick to your vision and your passion (just because media folks can change their mind you do not. Do not try to fit in. Be consistent)
  9. No Perfection
  10. Stop advertising your message- become a storyteller instead

Your assignment:

  1. Collect names of all editors or TV producers you want to connect with.  Find them on Twitter Facebook or LinkedIn
  2. Write down 5-7 bullet points of your story.
  3. See what they are interested in and where they post their content.
  4. Who are the main people in their circles they engage into weekly or daily conversations via Twitter or Facebook.
  5. Start building relationship with them by giving your opinion or advice.
  6. Want to be viewed as an expert – become ONE!
  7. Write a letter to a friend about your product- share your excitement and show how they are going to love it or where they need to get it.  In storytelling your story flows. The way you share your story with a friend is the same way you share your story with public and media.

 

In my next lesson of our free publicity course, “Build Your Product Buzz” – FREE 30 days publicity course we will cover the types of stories media loves and where to aim your message and plus more…Make sure sign  up for our free training today!

Do not forget our summer PR one – on- one coaching /consulting program for business owners. It’s TIME to INFUSE your publicity with powerful passion, clarity, proven strategies that will get you REAL RESULTS! Get the spot in our Secret Power of Online Publicity: 23 Ways to Be In Spotlight, Increase Profits and Get A Rock Star Status!

 

With best wishes,

 

Tatyana Gann

 

How to write a press release for a brand new product

Summer time is a great time to share news about your products and future promotions. People are relaxed and less stressed! People are eager to read and learn more. Do not think that summer is a slow season. Media never sleeps. Buyers buy!

Today I want to give you an example of a press release I have written for my client ESP Botanicals. We have released it before a Mother’s Day to share news about special  healthy skin care options.

Here is the press release. I have included examples of headlines that includes important keywords.

Examples of titles: Announcing! Brand New Natural and Organic Skin Care for Moms –ESP Botanicals ( simple)

Brand New and Complete Beauty Regimen in a Glass- ESP Botanicals –Organic and Natural Skin Care for Moms

Finally, ESP Botanicals!… the Ancient Secret to Beautiful and Radiant Skin!

 

Summary:

In honor of Mother’s Day Celebration, ESP Botanicals gives every mother  Mother’s Day gifts that she really wants- the perfect gift of healthy glowing Skin. ESP Botanicals is a brand new line of organic, non toxic skin care and baby care products inspired by a mother and a daughter’s mission to bring changes in the skin care industry.   The products are available on http://www.ESPBOTANICALS.com

The main text:

ESP Botanicals is a new upscale line of all natural and organic skin care which is formulated without parabens, restoring health and purity back into women’s delicate skin. ESP Botanicals CEO and product developer Trisha Springstead shares her vision for her organic skin care line that every woman should have in her vanity room. Her mission to bring the safest products in every family started when her mother was diagnosed with a terminal cancer. Springstead’s mother became her inspiration and the main reason to build awareness about the dangers of the commercial skincare products for women and babies.

Trisha Springstead’s mission is to educate consumers about the harmful skin care products they use on a daily basis and about new
ESP Botanicals organic skincare products . Trisha Springstead points out “What you rub on your skin can kill you!”

Arriving just in time for Mother’s Day, ESP Botanicals make the perfect gift and come packaged in a Swiss Miron Glass to add that personal touch! It is a perfect gift to all moms and honoring her mother’s life!

Trisha Springstead’s ESP Botanical line uses only glass and non- leeching, reusable boxes. The company does not endorse any chemical or herbal placed in plastic.

Infused with the best oils and fruit botanical extracts, the new skincare line is a piece of heaven!  ESP Botanicals’ customers (including many international celebrities) have achieved tremendous radiance and total skin perfection!  It is truly a magical awakening experience when the balms gently touch your skin!

Springstead believes that women should not settle for cheap quality skincare. She has extensively evaluated all the ingredients and combined perfect natural and organic blends into her products, so that women can feel confident and beautiful, inside and out! With so many so-called “healthy” skin care lines, which are loaded with fillers and potentially harmful chemicals, the nourishing formula of ESP Botanicals protects and restores your skin… naturally!

Trisha Springstead pointed out, “I have conducted extensive research of countless organic skin care products brands, only to discover that not all of the ingredients are safe and effective. ESP Botanicals have been specifically formulated and developed to contain the highest quality organic ingredients for moms and babies, ensuring only the purest, most natural results!”

Preventing toxic chemical overload, ESP Botanicals brings the most green products to the organic skin care marketplace, creating products that women can feel confident in using for not only their delicate skin, but also for their baby’s gentle skin!

Finally, an organic, green, non toxic line of body and bath skin care products that will leave your skin feeling clean, light and nourished! When choosing a Mother’s Day gift or even a baby gift, you cannot go wrong with an “ancient beauty secret in Swiss glass”!

In a recent interview with PR strategist and publicist Tatyana Gann, Trisha Springstead stated that her skin care line is the hope that men and women have been waiting for… no longer do they have to be controlled by the way their skin looks and feels!

Who can it help?

  • Moms with infants and children up to the age of 12, who are seeking organic, natural skin care for the entire family
  • Individuals with skin problems can use the products to clean, protect, sooth and heal
  • Consumers who believe in the green way of living, a chemical free lifestyle

 

Finally moms can experience an “Awakening to Healthy Skincare”! There is always time for a new beginning… and new skin!

 

To get instant access go  to ESP Botanicals organic skincare products

For the media, contact Tatyana Gann, PR strategy consultant and publicist

615 354-7625

 

 Here are the rules for a product press release:

1.  Create few variations of headlines with two important keywords

2. Summary should include two keywords and about 3 sentences. 150 characters

3. Body should include introduction, announcement about your product and be very interesting, exciting information that will bring solutions to your new clients.

  • Focus on solutions
  • Focus on what it will do for your clients
  • Facts…Provide facts
  • Use interview pieces in the press release to refer to
  • Make it at least 500 words
  • Give instructions  how they can get an instant access to a sample or a free report
  • Tell media how to reach you…(make sure you have a page on your site for media )
  • Give link to your media kit if you have one made for your business or your product
  • Include contact info
  • Use images in the press release (which you can pin on pinterest)
  • Submit story to ONLY paid PR services as PRWeb.com, CisionWire, and less expensive as SanePR.com, premium version of PRLOG.com

Key is to give your clients a taste of your product by sharing experiences, case studies and how they can get buy it…Make it authentic!

Now you can go and create your own press release…If you are serious about creating a business PR plan contact me at 615 354 7625.

Have you seen our promotion for my summer training program? Get your 6 weeks consulting/coaching program with me today!

 

Tatyana Gann

PR strategist, Mompreneur

 

Look forward

 

 

 

Understanding & Using Public Relations In Your Business- My Special Interview With Willie Crawford

 

If you want to learn how online PR strategies can help you to grow your business join us today for a special call at 3 pm EST 2 pm EST with a veteran of internet marketing Willie Crawford.  I am very honored that Mr Crawford will interview me on the topic of the power of  online PR for small business owners.

 

Listen today at 2 pm CST 3 pm EST

Willie Crawford is Veteran (15-year) Internet Marketing authority teaches what he and members of his Internet Marketing Inner Circle have discovered really works in generating a steady, reliable online income. Learn topics such as finding a profitable niche, generating website traffic, building a responsive email list, creating your own products, selling more affiliates products, branding yourself, networking, setting up joint ventures, and how to simply run a successful business.

Many small business owners, both online and offline  don’t fully appreciate the power and value of good public relations (PR).  Properly used PR can leverage the results of any advertising effort many times over. Good PR can literally be worth more than millions  of dollars in advertising.

Here are a few very important things to consider before starting a PR campaign:

….Do you have a coaching business and want to increase profits?

….Do you have a product about to launch and want the whole world to know about it?

….Do you have an established brand and want to build a solid online reputation?

If you answered YES to any of these questions, during my interview I will cover the following:

…help you to spread your message

…and manage a solid online reputation

…rebuild your name and your company’s name if you have suffered due to online attacks and places, such as Rip Off Reports and Scam.com

…obtain better SEO

…get more media interviews

…increase sales

…book more speaking engagements

We look forward to serving you
Tatyana Gann