Creme brulee, your image and your reputation…

Public Relations’ Advantage Over Marketing & Advertising — Image Is Everything

Yes, your reputation and what you represent creates a certain picture in your customer’s mind! Your image must be BEST like a delicious creme brulee your customers will remember and come back to get more. They will rave about it and share with friends, family and the world!  What do you prefer to be compared to – Creme brulee from a five star restaurant or a slice of low quality pie that everyone tried! ?

Advertising is an important part of our business growth but we must incorporate PR to create a safe, solid business.  PR is about people. People talk. People talk good things and bad things.. PR can help you to bring more good news to media and your buyers.

According to a recent research….

  • PR changes how world views you: it can be an incredible change-making business — and it is enjoying a well-deserved growth stage. Companies and people are beginning to recognize that the old way of building consumer or public equity is changing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media.

 

  •  Perception: PR is not for big names or celebrities. It is your opportunity to build credibility, reach buyers and get media…it is not an overnight deal.  You will NOT be successful overnight unless you have had success already.
  • PR is your authority builder not a money sucker.

Modern PR can help your brands innovate, market, and message well. My goal is to demonstrate that PR is for everyone. It helps entrepreneurs earn more, small brands become household names, Fortune 500 companies preserve and grow their positions  and personalities and politicians maintain and increase their credibility and relevance.

It helps all of the above rapidly increase YOUR brand value. If you have a great idea, product, or service, PR can do a lot to cut through the noise and let the world know you exist and you are ready to be known.

When you talk about your business what YOU say matters…Let’s talk about creating your mini presentation to give you best image:

  • Must Be Interesting, Short
  • Convince Your Readers, Listeners Why They Cannot Do Without Your Product
  • Show How Unique Your Product Is Comparing To Similar Products In The Market
  •  Think About What Makes Your Product Memorable
  •  What Is Special About You They Must Know. Build WOW factor.
  • Your Life Lessons Can Be A Great Part of Your Sound Bites (especially in Weight Loss Arena or Personal Growth as life coach)
  • Think what makes people get attracted to you and what questions they ask when they see you. It can be answer to your sound bite.
  •   Sound bites are important for media interviews
  • Write words that are bringing solutions not bragging Avoid amazing, fabulous, awesome in your PR pitch…too tacky.
  • You must speak it in 30 seconds after you wrote it.
  • Create few versions depending what media outlet you plan to approach..Remember media folks have A.D.D..

 

Well, get to work and book your strategy session today with us. You can get one session and get one free as our holiday special.  Good thing – you do not need to use all credit right away. You can use extra session in the next 90 days.

Fill out contact form and place an order today. 

Choose package that fits your needs and we will schedule an initial 20 min free consultation

Tatyana Gann

 

LEGOs, Starbucks, personas and new rules of PR

 

PR ( Public Relations) today is more than your company being seen on TV…It is about buyers seeing your products on the Web . Create stories and share. Stop selling your products. Focus on bringing accurate information about the issues and problems…What people whine about you – you talk about.

You must focus on 3 things:

  1. Essence of what your product can do
  2. Know your company and personal goals
  3. Know your customer’s persona

When you determine your content will match your buyer wants your next step is to get them to take an action. How?

Remember nobody cares about your products.  TRUE.  People care about themselves and their problems. Be a problem solver. Communicate via email newsletters, videos, and social media. Build relationships. Is your content outstanding and interesting? Is it entertaining and educating? Would they share your content with others?

When it comes to understanding customers we must set aside our passionate drive to sell our products. Devote your time to know your customers and their persona…I will explain how you can determine a persona.

I love Starbucks. I go to Starbucks for meetings, writing and reading my books. My favorite location is in a bookstore when we can get a cup of coffee and a book, pull a chair and read while sipping on a cup of latte or hot chocolate. Even my son Daniel become a Starbucks gourmand . He loves his kids cups and knows it is STARBUCKS!  Imagine we build a brand awareness in our kids since their childhood. We program their minds with the experiences, thoughts, desires. We show them what we love and they develop their taste. They trust our judgement. They are curious.

 

Also, my little son Daniel loves LEGO sets. We have collected and built over 30 sets just  in the past year alone.  It is our on Christmas list, our birthday list, our Easter list and even special rewards days.  We buy them. We love them. Are LEGOs better than other toys similar to them?  Can we find a generic brand? I am sure we can. We purchased them. But we go back to LEGOs. Why? It is called EXPERIENCE.  We know LEGO has something magical about it. Kids know it. Parents know it.

We have just celebrated his birthday and he made a list of his birthday wishes- LEGOS. Grandparents wanted to give him money to buy any LEGO set he wanted. We tried to buy LEGOs that were educational and his brother could build as well. As you can see grandparents love to spoil and be the coolest grandparents and spend money. Parents want to save, get something kids can share and be educated at the same time. You must target two personas- grandparents and parents.  They think different. They act different. Their mindset is different.

Your key is to show you have what your buyers are looking for. Create a separate PR campaign for your products targeting different personas.

Again focus on top 5 things:

  1. Who are my readers?
  2. What is motivating them to buy ?
  3. How do I reach them ( via video, press release, Amazon ( ebook), social media)
  4. How can I help them?
  5. Can my content entertain and educate them?

 

If you are brand new in your business your first 6 months is building awareness. Stop selling your products. Start sharing stories of your buyers using your products. That is best PR!

Have a great weekend!

 

Tatyana Gann

Tatyana Gann is a PR strategist, a branding consultant and an author of   a brand new “Build Your Product Buzz- Free 30 days publicity course”Get Tatyana’s free course and find out how you can get more buzz, more buyers and be in the spotlight TODAY! 

 

 

 

 

 

Understanding & Using Public Relations In Your Business- My Special Interview With Willie Crawford

 

If you want to learn how online PR strategies can help you to grow your business join us today for a special call at 3 pm EST 2 pm EST with a veteran of internet marketing Willie Crawford.  I am very honored that Mr Crawford will interview me on the topic of the power of  online PR for small business owners.

 

Listen today at 2 pm CST 3 pm EST

Willie Crawford is Veteran (15-year) Internet Marketing authority teaches what he and members of his Internet Marketing Inner Circle have discovered really works in generating a steady, reliable online income. Learn topics such as finding a profitable niche, generating website traffic, building a responsive email list, creating your own products, selling more affiliates products, branding yourself, networking, setting up joint ventures, and how to simply run a successful business.

Many small business owners, both online and offline  don’t fully appreciate the power and value of good public relations (PR).  Properly used PR can leverage the results of any advertising effort many times over. Good PR can literally be worth more than millions  of dollars in advertising.

Here are a few very important things to consider before starting a PR campaign:

….Do you have a coaching business and want to increase profits?

….Do you have a product about to launch and want the whole world to know about it?

….Do you have an established brand and want to build a solid online reputation?

If you answered YES to any of these questions, during my interview I will cover the following:

…help you to spread your message

…and manage a solid online reputation

…rebuild your name and your company’s name if you have suffered due to online attacks and places, such as Rip Off Reports and Scam.com

…obtain better SEO

…get more media interviews

…increase sales

…book more speaking engagements

We look forward to serving you
Tatyana Gann

How to get your business buzzworthy..


Are you  frustrated with your company image and its growth?

Today I had a skype meeting with the owner of IT company that had been providing VIP IT support to their clients. Basically they do everything for a client from a hosting service to SEO and social media. They know everything about the company . They handle the most delicate work.  CEO of the company said to me, “Tatyana, I  need to start PR campaigns for the clients ASAP to grow their exposure locally and nationally and we also need PR to grow our profits this year~!”

I smiled and I was very thrilled to see that ONLY serious biz owners totally GET PR.
Well, the question to you, “Do you want to know how to get your business buzzworthy and experience PR magic?” The truth is…PR success is in your hands.  I do not chase my clients trying to explain them why they need PR.  They know it is their “online insurance”. They need more buzz about their company. They want others to share how awesome they are and leave positive reviews. It is what will give me leverage and more media coverage in the long term. They know it is not an overnight deal.

I lead with a quote “Rome was not built in one day”.  Then do not think PR will make you famous in one day either

PR can be an incredible change-making business — and it is enjoying a well-deserved growth stage.

Companies and people are beginning to recognize that the old way of building consumer or public equity is changing.

IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media

Modern PR can help your brands innovate, market, and message well. My goal is to demonstrate that PR is for everyone.

It helps entrepreneurs earn more, small brands become household names, Fortune 500 companies preserve and grow their positions, and personalities and politicians maintain and increase their credibility and relevance.

And it helps all of the above rapidly increase brand value. If you have a great idea, product, or service, PR can do a lot to cut through the noise and let the world know. In my PR consulting sessions we map out a plan and I see more and more biz owners understand value of PR because of social media and what it can do to your business.

 

Most of you have blogs or plan to set WordPress blog.. Remember…Readers subscribe to blogs when they provide an informational or entertainment value so great that it would be a loss to not subscribe to it.Maki

Before you go into researching your niche keep in the mind the following….

  • Ask yourself one important question “Do I see myself writing on the topic/my niche a year or three years from now?” I am sure ….you know the answer
  • Do you have passion and high energy? Do you really believe in what you do? Blog readers will not feel good vibe about your blog when you do not believe in what you write. It will be too dry.
  • How to grow your niche readership: Without passion and long term commitment you will not experience the growth. Do not choose niche you do not believe it..
  • Your expertise and experience: Talk about your expertise in the area that you can talk about it anytime. You can answer to these questions while sleeping.

Here are top reasons to have a niche blog for your PR campaign

  • They have more loyal fans
  • They are more profitable
  • Loyal readers
  • Allow to brand yourself faster by focusing on a very narrow niche
  • You become a specialist and can talk about the topic. You have more power in the marketplace.
  • You can gain “the influencer” status faster
  • You get more PR and more recognition fast.
  • You market YOUR own products or related to the topic
  • You can pitch your own products to media. You are the expert in your field.  You have the influence in social media.
  • You become the advertising hub. Give about 12 months to get big advertisers pay YOU for  your space

In the next lesson we will talk about niche PR and what you need to have in order to create viral PR campaigns…

If you want to get PR magic and get your business buzzworthy join us for 4 teleclass series today March 15, 2012.

Get details and register today!

Sincerely

 

Tatyana

Tatyana Gann is the founder of the TatyanaGann.com ,  providing publicity consulting/coaching for her clients worldwide. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create the rockstar publicity! She is ready to infuse your life and biz with passion and inspiration! Grab your FREE publicity and biz weekly advice at http://www.TatyanaGann.com