Have you ever thought you needed to become a super duper writer to get effective publicity in order to obtain new clients? Your heart is filled with doubts and fears and you might have asked yourself questions “How can I write a story? or Where can I come up with topic ideas?”
Truth….We get scared, our mind goes blank and nothing happens with our creative flow.. That flow looks like congested traffic on the highway. We feel FEAR creeping in…We create scenarios in our head and ask ourselves a question, “what if our story flops…blah blah…”! Then we have more questions, “What if nobody reads it. What if nobody pays attention. What shiny tools do we need to have to add extra buzz?
Are you living in the world of “What if….” questions?
In the world of always changing content marketing every business owner, a celebrity or an average Joe wants to be famous for something. We go out of our way to do something EXTRAORDINARY and turn ourselves inside out to prove we are the BEST. We seek the latest and greatest marketing and publicity tools to give us a makeover. We feel if we ONLY get the latest and the greatest thing it will equip us to be better at our business. We forget to look inside however.
We all know the Bible story of David and the giant Goliath. David was an average guy for everyone. Nobody saw him great and even family did not see him the greatest! However, it did not stop him to see his own talents, greatness. He believed he had EVERYTHING he needed to succeed in his life. As future king his biggest enemy Goliath was the tool that God used to make him David , the KING and of course he defeated the giant. Later on, we know that David did not have much to defeat the giant but only one slingshot and 5 stones. Not many powerful weapons you would say, but he had faith and took an action!
What are your stones? It can be imagination or your skill you take for granted right now. You may not be the greatest writer but you can be great story teller. Publicity does not have always be written. It is a spoken word. That is why so many business owners immerse in the video marketing. Some take awesome photos and start photo blogs to share the world who they are and how they think.
I learned that the best tool you could have in your arsenal was YOURSELF. Your thinking and your heart are your true weapons. They can defeat anyone. How? Nobody is like you..You may not know the latest and the greatest. You have imagination. Tools are always available there to use. Your faith in your story, your passion will do more for you than fancy widget that carry no emotions. That is why I love content marketing because good content that brings value is far more important than fancy sites or tools you use. They are not YOU.
The lesson: You do not need many tools to compete with others. You do not need to worry about others stealing your ideas. Do not focus on it. Focus on what you have NOW, your mind, your talents and your passion! Go for it. Skills will be developed. Extra funds will show up to market your business when you use what YOU GOT now. It is the law of life. If you resist your calling and step forward you will do great.
Indecision is a slow poison. Put trust in yourself. Have faith..
Use what works for you…Social media changes every day. Remember it is only a channel to share your message. Use videos, blogs, pictures, press releases. Submit your content to publications and major networks. Learn to pitch them. Hire a coach.
What do you have today that makes you proud that you can do RIGHT AWAY to share your ideas, your concepts? Take time and think about it. You will come up with more things you think you had. No need for expensive VOODOO software, courses and events. Use what you have today and take you to a new level. Then you will be able to deal with any other challenges much easily.
Ready to share your message and experience professional breakthroughs?