How to Get Unstuck

How to Get Unstuck


Hi there

Have you ever thought you needed to become a super duper  writer to get effective publicity in order to obtain new clients?  Your  heart is filled with doubts and fears and you might have asked yourself questions “How can I write a story? or Where can I come up with topic ideas?”

Truth….We get scared, our mind goes blank and nothing happens with our creative flow.. That flow looks like congested traffic on the highway. We feel FEAR creeping in…We create scenarios in our head  and ask ourselves a question, “what if our story flops…blah blah…”! Then we have more questions, “What if nobody reads it. What if nobody pays attention.  What shiny tools do we need to have to add extra buzz?

Are you living in the world of “What if….” questions?

In the world of always changing content marketing every business owner, a celebrity or an average Joe wants to be famous for something. We go out of our way to do something EXTRAORDINARY and turn ourselves inside out to prove we are the BEST.  We seek the latest and greatest marketing and publicity tools to give us a makeover. We feel if we ONLY get the latest and the greatest thing it will equip us to be better at our business. We forget to look inside however.

We all know  the Bible story of David and the giant Goliath.  David was an average guy for everyone.  Nobody saw him great and even family did not see him the greatest! However, it did not stop him to see his own talents, greatness.  He believed he had EVERYTHING he needed to succeed in his life. As future king his biggest enemy Goliath was the tool that God used to make him David , the KING and of course he defeated the giant.  Later on, we know that David did not have much to defeat the giant but only one  slingshot and 5 stones. Not many powerful weapons you would say, but he had faith and took an action!

What are your stones? It can be imagination or your skill you take for granted right now. You may not be the greatest writer but you can be great story teller. Publicity does not have always be written. It is a spoken word. That is why so many business owners immerse in the video  marketing. Some take awesome photos and start photo  blogs to share the world who they are and how they think.

I learned that the best tool you could have in your arsenal was YOURSELF. Your thinking and your heart are your true weapons. They can defeat anyone. How? Nobody is like you..You may not know the latest and the greatest. You have imagination. Tools are always available there to use. Your faith in your story, your passion will do  more for you than fancy widget that carry no emotions. That is why I love content marketing because good content that brings value is far more important than fancy sites or tools you use. They are not YOU.

The lesson: You do not need many tools to compete with others. You do not need to worry about others stealing your ideas. Do not focus on it. Focus on what you have NOW, your mind, your talents and your passion! Go for it. Skills will be developed. Extra funds will show up to market your business when you use what YOU GOT now. It is the law of life. If you resist your calling and step forward you will do great.

Indecision is a slow poison. Put trust in yourself. Have faith..

Use what works for you…Social media changes every day. Remember it is only a channel to share your message. Use videos, blogs, pictures, press releases. Submit your content to publications and major networks. Learn to pitch them.  Hire a coach.

What do you have today that makes you proud that you can do RIGHT AWAY to share your ideas, your concepts? Take time and think about it. You will come up with more things you think you had. No need for expensive VOODOO software, courses and events. Use what you have today and take you to a new level. Then you will be able  to deal with any other challenges much easily.

Ready to share your message and experience professional breakthroughs?

Reserve a 15 min complimentary consultation today!

Talk soon




8 ways to write your media story

Tatyana is here.

Are you still thinking about your next big media story…?

I was talking to a friend of mine who has been in advertising and PR field for decades about writing a good media story and what it really took to put a good story together to impress readers and compel them to buy your products and share it in social media …It is all about results.  It takes research, creativity and being a good writer to bring your message to masses and to media.

However we can get a writer’s block and feel lost.  I know I have been there…stuck, confused…and looked at the ceiling and said to myself…Hmm….what should I write about?

My simple advice to you is to think about your goals. What do you expect as your outcome? If your goal to submit your story to a media publication make sure contact editor and ask for guidelines. Do not be blind and make assumptions. Be prepared! Show them they matter by bringing the exact answers they are looking for.

—1. Always focus on how your readers can benefit from your story (it is not your product that matters to them but how it can make a difference in their life)
—2. Think how you can inform them and entertain them. Entertaining  your reader with a good story, with some humor can do a lot of good!
—3. Help your new readers to accomplish their goals, even small ones. Being famous is your second goal,  not first.  Help them to get success in life or business, you will bring it back into your life. It is a law!
—4. Share 3 to 4 lessons you have learned from your product development.
—5.  Few ways you paid attention to your customers and what determined to better meet their needs
—6. If you got  a new client,  share your strategy and what you did to compete with heavy hitters or may you did not have to compete
—7. Share stories in which you failed and what you learned from it.  Take your readers on a tour and explain what you learned, how you recognized your mistakes and what you did to correct them.
8.  If you landed a brand new business partnership, share news.  Share strategies and what you did  to help your new partner to see your vision.  Share your insights on what formed the foundation for this solid partnership.

Have a great week!

Need help with your publicity then visit book a 15 min interview with me to see how I can help you.

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How to start writing effortlessly – a magic formula to unlock your creativity

When asked, ‘How do you write?’
I invariably answer, ‘one word at a time.’- Stephen King

“How do I start writing? I do not write like you do, Tatyana! You write so well and so clear”! I hear this statement all the time from people I meet. They think they cannot write or I would say they do not know how to start writing well.

Yesterday I met with my dear friend and my biz associate Lindsay at a local coffee shop. We talked about writing her first blog post on Empower Network platform. She told me “Tatyana, where do I start and how much do I need to write every day to see results?” then she said “Tatyana, I am not like you!”

“Here we go again…” I thought…Nope…It is not about me writing well. It is about you expressing your heart creatively.  You get started writing by sharing your inspired moments.

Creative writing is always inspired!

When inspiration gets into your heart and realize you are doing what you love the words will flow. When you have an inner conflict about your life, your business and your desires in life, you will feel stuck. You will not move. You will be like a heavy door with a big lock. But it needs a small key to opening your heart- inspiration and passion.

When I talked to Lindsay she discovered her passion was more than a skin care or energy healing she did. It was much deeper. It was about gratitude for everything in her life, her family, being a mom and wanting to be a full time mom for her kids without spending hours in traffic working for somebody who did not appreciate her skills and talents and especially knowing her truth, her inspirations and passions.

She realized she wanted to help other moms to stay at home and create income while being a MOM.  I said “Lindsay, you are on the right track. Write about New Year goals, plans and where to look for simple solutions to help moms like yourself. Share exact steps. Be a guide to moms in your neighborhood and start with your best friends.”

Many of my former clients have always asked one simple question, “How to start writing a story about their business that does not feel like a sales pitch?” My answer will always be the same- true stories never sell. Great have WOW effect!  They touch your readers’ heart and build an emotional connection.

I advised her to write a blog post as if she would be writing a letter to her best friend, sharing her real story and what she did and she wanted to share something of VALUE to her best friends who were in a similar situation.

The important aspect of inspired writing is to have your heart in it.

The energy of love, passion, creativity and inspiration must be present in order to catch a reader’s attention and have a WOW effect on them!

We broke down her 60 days plan into a weekly post, a weekly advice for moms on how to get better younger looking skin without Botox and other expensive treatments and how to balance your mind, soul and body with few energy secrets she was willing to share.  Plus she would share solutions on growing income from home.  It is about her journey and painting picture for her readers of what it could be. It is about establishing a new belief system for them and all amazing possibilities!

In order to be inspired to write, you must be inspired to express your heart. You must love what you do and feel no blockages or inner battle if you should do this or that. It must flow like a beautiful waterfall.

Inspired writing is always effortless.

To be inspired you must let go of what you do not want to do. Write down what you do not want to do and threw that list away. Then write all you desire to do and what you want to share with people. Be a person of service and gratitude. When you let your readers FEEL you want to bring value and you are being grateful instead of selling, selling and selling, you will get more trust and respect. Be authentic. Use some humor as your icebreaker. It does not have to be perfect but REAL!

Here is the simple formula to share your passion, increase your marketing budget and keep it simple in the complicated marketing world…Watch this video.

In the next post we will talk about finding topics for your inspired writing when you  have a writer’s block or feel you do not have enough creativity.

Have a great day!

Tatyana Gann


Your personal coach

How to get your business buzzworthy..

Are you  frustrated with your company image and its growth?

Today I had a skype meeting with the owner of IT company that had been providing VIP IT support to their clients. Basically they do everything for a client from a hosting service to SEO and social media. They know everything about the company . They handle the most delicate work.  CEO of the company said to me, “Tatyana, I  need to start PR campaigns for the clients ASAP to grow their exposure locally and nationally and we also need PR to grow our profits this year~!”

I smiled and I was very thrilled to see that ONLY serious biz owners totally GET PR.
Well, the question to you, “Do you want to know how to get your business buzzworthy and experience PR magic?” The truth is…PR success is in your hands.  I do not chase my clients trying to explain them why they need PR.  They know it is their “online insurance”. They need more buzz about their company. They want others to share how awesome they are and leave positive reviews. It is what will give me leverage and more media coverage in the long term. They know it is not an overnight deal.

I lead with a quote “Rome was not built in one day”.  Then do not think PR will make you famous in one day either

PR can be an incredible change-making business — and it is enjoying a well-deserved growth stage.

Companies and people are beginning to recognize that the old way of building consumer or public equity is changing.

IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media

Modern PR can help your brands innovate, market, and message well. My goal is to demonstrate that PR is for everyone.

It helps entrepreneurs earn more, small brands become household names, Fortune 500 companies preserve and grow their positions, and personalities and politicians maintain and increase their credibility and relevance.

And it helps all of the above rapidly increase brand value. If you have a great idea, product, or service, PR can do a lot to cut through the noise and let the world know. In my PR consulting sessions we map out a plan and I see more and more biz owners understand value of PR because of social media and what it can do to your business.


Most of you have blogs or plan to set WordPress blog.. Remember…Readers subscribe to blogs when they provide an informational or entertainment value so great that it would be a loss to not subscribe to it.Maki

Before you go into researching your niche keep in the mind the following….

  • Ask yourself one important question “Do I see myself writing on the topic/my niche a year or three years from now?” I am sure ….you know the answer
  • Do you have passion and high energy? Do you really believe in what you do? Blog readers will not feel good vibe about your blog when you do not believe in what you write. It will be too dry.
  • How to grow your niche readership: Without passion and long term commitment you will not experience the growth. Do not choose niche you do not believe it..
  • Your expertise and experience: Talk about your expertise in the area that you can talk about it anytime. You can answer to these questions while sleeping.

Here are top reasons to have a niche blog for your PR campaign

  • They have more loyal fans
  • They are more profitable
  • Loyal readers
  • Allow to brand yourself faster by focusing on a very narrow niche
  • You become a specialist and can talk about the topic. You have more power in the marketplace.
  • You can gain “the influencer” status faster
  • You get more PR and more recognition fast.
  • You market YOUR own products or related to the topic
  • You can pitch your own products to media. You are the expert in your field.  You have the influence in social media.
  • You become the advertising hub. Give about 12 months to get big advertisers pay YOU for  your space

In the next lesson we will talk about niche PR and what you need to have in order to create viral PR campaigns…

If you want to get PR magic and get your business buzzworthy join us for 4 teleclass series today March 15, 2012.

Get details and register today!




Tatyana Gann is the founder of the ,  providing publicity consulting/coaching for her clients worldwide. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create the rockstar publicity! She is ready to infuse your life and biz with passion and inspiration! Grab your FREE publicity and biz weekly advice at